연구동향 분석

기업광고와 제품광고의 통합모델에 따른 효과 경로

황병일 2007년

논문상세정보
    • 저자 황병일
    • 제어번호 35489887
    • 학술지명 광고연구
    • 권호사항 Vol. 0 No. 75 [ 2007 ]
    • 발행처 한국방송광고공사
    • 발행처 URL http://www.kadpr.or.kr/
    • 자료유형 학술저널
    • 수록면 247-277 ( 31쪽)
    • 언어 Korean
    • 출판년도 2007
    • KDC 326.15
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 7)
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' 기업광고와 제품광고의 통합모델에 따른 효과 경로' 의 참고문헌

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  • 속성광고와 이미지 광고에 대한 반응 제품특성과 개인성격의 상호 작용
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  • 기업이미지 연상이 제품 평가에 미치는 영향에 관한 탐색적 연구
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