논문상세정보
-
- 저자 김유경
- 제어번호 35489881
- 학술지명 광고연구
- 권호사항 Vol. 0 No. 75 [ 2007 ]
- 발행처 한국방송광고공사
- 발행처 URL http://www.kadpr.or.kr/
- 자료유형 학술저널
- 수록면 89-119 ( 31쪽)
- 언어 Korean
- 출판년도 2007
- KDC 326.15
- 등재정보 KCI등재
- 판매처
유사주제 논문( 5)
인용/피인용
국가 브랜드 개성의 차원에 관한 연구
김유경
2007년
'
국가 브랜드 개성의 차원에 관한 연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 6 | 17 |
0.0% |
주제별 논문영향력
' 국가 브랜드 개성의 차원에 관한 연구' 의 참고문헌
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한국의 대외이미지 현황과 경제적 파급효과 경제연구251 ~ 274 [1994]
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성격 심리학의 이해박아청 [2004]
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브랜드이미지의 유형화를 위한 브랜드개성의 Q 방법론적 접근
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브랜드 개성의 유형과 영향요인에 관한 연구 : 제품특성과 소비자 요인을 중심으로49 (겨울) 29 ~ 54 [2000]
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국가이미지 실태와 형성과정, 한국언론학회 심포지엄
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a framework for managing country of origin effects Journal of International Business Studies
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Young consumers and perception of brands in Hong Kong : a qualitative study 15 (7)
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What is strategy 74 (6)
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Vacationscape: Developing Tourist AreasGunn, C. A [1997]
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The brand personality component of brand goodwill Advertising’s Role in Building Strong Brands
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Structural Equation Modeling in Practice
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Strategic Brand Management주삼환 [1998]
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States, diplomacy and image making: What is new? Reflections on current British and French experiences. Conference in Image, State and International Relations, London School of EconomicsGirard, M [1999]
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On the Evaluation of Structural Equation Models Academy of Marketing Science
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Objective and Perceived Similarity of Pacific Rim Countries Columbia Journal of World Business
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Nation Brands Index: How the world sees the worldAnholt, S [2005]
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Journal of Consumer Research
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Journal of Business Research
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Impact and Role in International MarketingPapadopoulos [1993]
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IPS 국가경쟁력연구보고서산업정책연구원 [2006]
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Dimensions of brand personality 34 (3)
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Destination branding: Concept and measurementC.Vogt Kaplanidou Kaplanidou, K [2003]
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Country equity and country branding: Problems and prospects 9 (4-5)
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Country as brand, product, and beyond: A place marketing and brand management perspective 9 (4-5)
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Consumption Symbols as Carriers of Culture - A Study of Japanese and Spanish Brand Personality Constructs 81 (3)
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research 24 (4)
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BuildingBrandIdentityUpshaw [1995]
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Brand origin: conceptualization and review 13 (3)
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Brand America: The mother of all brandsAnholt, S [2004]
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Attribute Measurement of State Tourism Products Using Multidimensional Scaling Technique Journal of Travel Research
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Aggregate Images of American and Japanese Products Implications on International Marketing31 ~ 35 [1981]
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A brand as a character, a partner and a person: Three perspectives on the question of brand personality 22
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A Study of the influence of image congruence on consumer choice Journal of Business