논문상세정보
-
- 저자 허종호
- 제어번호 35489875
- 학술지명 광고연구
- 권호사항 Vol. 0 No. 74 [ 2007 ]
- 발행처 한국방송광고공사
- 발행처 URL http://www.kadpr.or.kr/
- 자료유형 학술저널
- 수록면 167-189 ( 23쪽)
- 언어 Korean
- 출판년도 2007
- KDC 326.15
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과
허종호
2007년
'
쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1 | 4 |
0.0% |
주제별 논문영향력
' 쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과' 의 참고문헌
-
쿠폰과 가격민감성이 패스트푸트 매장 선택에 미치는 영향에 관한 연구임용정 [2002]
-
쿠폰-세일즈 프로모션 전략김희진 [2002]
-
쿠폰 이용자의 심리적 특성과 쿠폰상환행동의 관계: 쿠폰가치의식성을 중심으로김진영 [2001]
-
외식업체에서 쿠폰이 구매행동에 미치는 영향에 관한 연구
-
Web Site 코코펀 강남. 신촌발행지코코펀 강남. 신촌발행지 [2003]
-
Transaction Decoupling: When Costs and Benefits Become Losses and Gains
-
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity 35
-
The Framing of Buying Decisions Journal of Consumer Research
-
Some Findings Based on Purchase Behavior Across Product Classes Journal of Marketing Analyzing Incremental Sales From a Direct Mail Coupon Promotions Journal of Marketing A Framework for Modeling Coupon Redemption Journal of Marketing Research : 99 66 517 ~ 110 78 525Bawa [1987]
-
Risk Perception and Risk Acceptability in Consumer Behavior Conceptual Issues and an Agenda for Future Research in Proceedings of the American Marketing Association Winter Educators Conference
-
Relating Coupon Redemption Rates to Past Purchasing of the Brand Journal of Advertising Research oct- (v)
-
Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making 69
-
Regulatory Fit and Persuasion: Transfer From "Feeling Right“ 86
-
Promotion and Prevention Choices between Stability and Change 77
-
Profits on the Dotted LineBowman [1980]
-
Pre-Trial Cognitive Effects of Cents-Off Coupon Journal of Advertising & ma (j)
-
Perceived Risk
-
Motivation by Positive or Negative Role Models : Regulatory Focus Determines Who Will Best Inspire Us 83
-
Measuring the Impact of Promotional Offers In Increasing Marketing Productivity and Conceptual and Methodological Foundations of MarketingSchiffman [1973]
-
Journal of Marketing Research
-
Journal of Marketing
-
Journal of Consumer Research
-
Journal of Consumer Affairs
-
I’ Seek Pleasures and ‘We’ Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion 28
-
Its Relevance to Marketing and Promotions Journal of Marketing
-
Impact of Deals and Deal Retraction on Brand Switching Journal of Marketing Research
-
Estimating the Effects of Higher Coupon Values on the Timing of Redemptions The Miz of Coupon Redeemers
-
Enjoying Goal-Directed Action: The Role of Regulatory Fit 13
-
Distinguishing Coupon Proneness from Value Consciousness Journal of Marketing
-
Couponing Behaviors of the Market Haven Profile of a Super Couponer Advances in Consumer Research
-
Coupon Value: A Signal for Price? 35
-
Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis 15
-
Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions Journal of Advertising
-
Consumer promotions and the acceleration of product purchases
-
Consumer Characteristics Associated with Dealing Journal of Marketing Research
-
Beyond Pleasure and Pain 52
-
An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption Journal of Marketing Research
-
An Analysis of Decision under Risk eco (metrica)
-
A Price Discrimination Theory of Coupons