쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
허종호
제어번호
35489875
학술지명
광고연구
권호사항
Vol.
0
No.
74
[
2007
]
발행처
한국방송광고공사
발행처 URL
http://www.kadpr.or.kr/
자료유형
학술저널
수록면
167-189
(
23쪽)
언어
Korean
출판년도
2007
KDC
326.15
등재정보
KCI등재
판매처
'
쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과' 의 주제별 논문영향력
논문영향력 요약
주제
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
1
4
자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
항해천문학
1
0
계
1
0
* 다른 주제어 보유 논문에서 피인용된 횟수
4
닫기
'
쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과' 의 참고문헌
쿠폰과 가격민감성이 패스트푸트 매장 선택에 미치는 영향에 관한 연구
쿠폰 이용자의 심리적 특성과 쿠폰상환행동의 관계: 쿠폰가치의식성을 중심으로
외식업체에서 쿠폰이 구매행동에 미치는 영향에 관한 연구
한은혜
4 (1) 85 ~ 102
[2001]
Transaction Decoupling: When Costs and Benefits Become Losses and Gains
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity 35
The Framing of Buying Decisions Journal of Consumer Research
Some Findings Based on Purchase Behavior Across Product Classes Journal of Marketing Analyzing Incremental Sales From a Direct Mail Coupon Promotions Journal of Marketing A Framework for Modeling Coupon Redemption Journal of Marketing Research : 99 66 517 ~ 110 78 525
Risk Perception and Risk Acceptability in Consumer Behavior Conceptual Issues and an Agenda for Future Research in Proceedings of the American Marketing Association Winter Educators Conference
Relating Coupon Redemption Rates to Past Purchasing of the Brand Journal of Advertising Research oct- (v)
Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making 69
Regulatory Fit and Persuasion: Transfer From "Feeling Right“ 86
Promotion and Prevention Choices between Stability and Change 77
Profits on the Dotted Line
Pre-Trial Cognitive Effects of Cents-Off Coupon Journal of Advertising & ma (j)
Motivation by Positive or Negative Role Models : Regulatory Focus Determines Who Will Best Inspire Us 83
Measuring the Impact of Promotional Offers In Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of Consumer Affairs
Journal of Advertising Research
I’ Seek Pleasures and ‘We’ Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion 28
Its Relevance to Marketing and Promotions Journal of Marketing
Impact of Deals and Deal Retraction on Brand Switching Journal of Marketing Research
Estimating the Effects of Higher Coupon Values on the Timing of Redemptions The Miz of Coupon Redeemers
Enjoying Goal-Directed Action: The Role of Regulatory Fit 13
Distinguishing Coupon Proneness from Value Consciousness Journal of Marketing
Couponing Behaviors of the Market Haven Profile of a Super Couponer Advances in Consumer Research
Coupon Value: A Signal for Price? 35
Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis 15
Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions Journal of Advertising
Consumer promotions and the acceleration of product purchases
Consumer Characteristics Associated with Dealing Journal of Marketing Research
Beyond Pleasure and Pain 52
An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption Journal of Marketing Research
An Analysis of Decision under Risk eco (metrica)
A Price Discrimination Theory of Coupons
'
쿠폰유형 및 조절적 동기가 쿠폰이용의도에 미치는 효과'
의 유사주제(
) 논문