연구동향 분석

모바일 광고의 태도효과 모델 연구

양병화 2005년

논문상세정보
    • 저자 양병화
    • 제어번호 35489845
    • 학술지명 광고연구
    • 권호사항 Vol. 0 No. 69 [ 2005 ]
    • 발행처 한국방송광고공사
    • 발행처 URL http://www.kadpr.or.kr/
    • 자료유형 학술저널
    • 수록면 139-163 ( 25쪽)
    • 언어 Korean
    • 출판년도 2005
    • KDC 326.15
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 모바일 광고의 태도효과 모델 연구' 의 주제별 논문영향력
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' 모바일 광고의 태도효과 모델 연구' 의 참고문헌

  • 모바일광고의 효과 그리고 활성화방안에 관한 연구 그리고 모바일 컨텐츠업체간의 인식차이를 중심으로 광고학연구
    16 (1) 225 ~ 249 [2005]
  • 모바일광고의 표현형태에 대한 탐색적 실험연구
    박재관 양병화 15 (5) 153 ~ 175 [2004]
  • 박사
    모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구
    김호영 12 (3) 89 ~ 112 [2002]
  • 모바일 광고의 현황과 시사점
    유제국 13 (14) 27 ~ 43 [2001]
  • 모바일 광고서비스의 시장성 및 동향
    신석원 윤영석 9 (2) 32 ~ 37 [2002]
  • the influence of perceived user resources 32 (3)
    86 ~ 113 [2001]
  • Why don‘t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior 24 (1)
    115 ~ 139 [2000]
  • User Acceptanceof Computer Technology: A comparison of Two Theoretical Model
    Davis 982 ~ 1003 [1989]
  • Toward an understanding of the behavioral intention to use a Web site 20 (30)
    197 ~ 208 [2000]
  • The scientific use of factor analysis in behavioral and life sciences
  • The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies 28 (3)
    557 ~ 582 [1997]
  • The psychology of attitudes
  • The mobile commerce value chain:Analysis and future developments 22
    91 ~ 108 [2002]
  • The measurement of user information satisfaction Communications of the ACM
    785 ~ 792 [1983]
  • The Future of Wireless Marketing
  • Testing the Determinants of Microcomputer Usage via a Structural Equation Model
    G.B.Davis Igbaria T.Guimaraes Journal of MIS 11 (4) 87 ~ 115 [1995]
  • TV under threat Mobile media provide new opportunities for advertisers
    18 ~ [2005]
  • Stability and change in adult intelligence Analysis of lingitudinal covariance structures
    159 ~ 171 [1986]
  • Significance tests and goodness of fit in the analysis of covariance structures 88
    Bentler,P.M., 588 ~ 606 [1980]
  • Richness versus parsimony in modeling technology adoption decisions Understanding merchant adoption of a smart card-based payment system 12 (2)
    208 ~ 222 [2001]
  • Radial parcel factoring versus item factoring in defining personality structure in questionnaire:Theory and experimental checks 26
    103 ~ 119 [1974]
  • Public attitudes toward advertising
    Journal of Advertising Research 38 (4) 7 ~ 22 [1998]
  • Predictors of online buying behavior Communications of the ACM 42 (12)
    32 ~ 38 [1999]
  • Perceived Ease of Use and User Acceptance of Information Technology
    319 ~ 340 [1989]
  • Our lines of business
    [2002]
  • Online-service adoption likelihood 39 (2)
    79 ~ 89 [1999]
  • Information technology adoption across time A cross-sectional comparison of pre-adoption and post-adoption beliefs 23 (2)
    183-213 [1999]
  • Information systems sucess:The quest for the dependent variable 3 (1)
    60 ~ 95 [1992]
  • How do japanese consumers perceive wireless ads? A multivariate analysis 23
    429 ~ 454 [2004]
  • Gender Differences in the Perception and Use of E-Mail ：An Extension to the Technology Acceptance Model 21 (4)
    389 ~ 400 [1997]
  • Explaining the role of user participation in information system use 40 (4)
    440 ~ 465 [1994]
  • Evaluating structural equation models with unobservable variables and measurement error 18 (3)
    39 ~ 55 [1981]
  • Evaluating electronic commerce acceptance with the technology acceptance model 44 (2)
    49 ~ 57 [2003]
  • Development of a Tool for Measuring and Analyzing Computer User Satisfaction 29 (5)
    530 ~ 545 [1983]
  • Cyberspace advertising vs. other media: consumer vs. mature student attitudes 41 (5)
    23 ~ 32 [2001]
  • Consumer perception of advertising clutter and its impact across various media 38 (1)
    29 ~ 41 [1998]
  • Consumer attitudes toward mobile advertising
    International Journal of Electronic Commerce 8 (3) 65 ~ 78 [2004]
  • Consumer acceptance of wirelessfinance
    Kleijnen Ruyter Journal of Financial Services Marketing 8 (3) 206 ~ 217 [2004]
  • Building Consumer Trust Online 42 (4)
    80 ~ 85 [1999]
  • Are product attribute beliefs the only mediator of advertising effects on brand attitude
    Mitchell Olson Journal of Marketing Research 318 ~ 332 [1981]
  • Appropriateness of composites in structural equation models
    Journal of Gerontology 52 ~ 59 [1990]
  • An introduction to theory and research
    [1975]
  • An index of factorial simplicity 39
    31 ~ 36 [1974]
  • An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context 53 (2)
    48 ~ 65 [1989]
  • An attributional analysis of the rejection of information technology 9 (4)
    3 ~ 17 [1997]
  • Advertising value and advertising on the Web 36 (5)
    21 ~ 35 [1996]
  • A theoretical integration of user satisfaction and technology acceptance 16 (1)
    85 ~ 102 [2005]
  • A theoretical assessment of the user-satisfaction construct in information systems research 36 (1)
    76 ~ 91 [1990]
  • A test of competing models 6 (2)
    114 ~ 176 [1995]
  • A survey of internet users' attitudes toward internet advertising
    Journal of Interactive Marketing 13 (3) 34 ~ 54 [1999]
  • A Theoretical extension of the technology acceptance model 46 (2)
    186 ~ 2042 [2000]
  • A Multivariate Analysis of Web Usage
    Korgaonkar Lori D.Wolin Journal of Advertising Research 39 (2) 53 ~ 68 [1999]