기업명성의 개념 정립과 한국형 명성지수개발에 관한 연구
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저자
차희원
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제어번호
35489826
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학술지명
광고연구
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권호사항
Vol.
0
No.
64
[
2004
]
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발행처
한국방송광고공사
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발행처 URL
http://www.kadpr.or.kr/
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자료유형
학술저널
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수록면
259-289
(
31쪽)
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언어
Korean
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출판년도
2004
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KDC
326.15
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등재정보
KCI등재
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판매처
'
기업명성의 개념 정립과 한국형 명성지수개발에 관한 연구' 의 주제별 논문영향력
논문영향력 요약
주제 |
|
동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
1
|
9
|
|
주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제분류(KDC/DDC) |
공군
|
1
|
0
|
|
계 |
|
1
|
0
|
|
* 다른 주제어 보유 논문에서 피인용된 횟수 |
9
|
|
'
기업명성의 개념 정립과 한국형 명성지수개발에 관한 연구' 의 참고문헌
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Who is tops in corporate reputation? 3
1317 ~
[2000]
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Whats in a name Academy of Management Journal
[1990]
-
What have you done for me lately? Exploring effectiveness in public relations 9 (1)
1 ~ 30
[1997]
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What bandwagons bring: Effects of popular management techniques as corporate performance, reputation, and CEO pay 45 (3)
[2000]
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The term Reputation Management : Users, uses and the trademark tradeoff 5
918 ~
[2002]
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The reputational landscape 1
513 ~
[1997]
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The relationship between intense media exposure and change in corporate reputation
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The myth of manageability of corporate identity 5 (1)
2034 ~
[2002]
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The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study
[2002]
-
The definition, dimensions, and domain of public relations 25
204 ~ 208
[1999]
-
The Practice of Social Research
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The Concept and measurement of corporate 5 (4)
280301 ~
[2003]
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Reputation: Realizing Value From the Corporate Image
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Reputation management: the new face of corporate public relations? 27
247261 ~
[2001]
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Public relations as relationship management: A
[2000]
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Public relations and the production of news: A critical review and a theoretical framework. in
111 ~ 155
[1997]
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Public Relations Generally Accepted Practices (G.A.P.) Study
[2000]
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Psychological aspects of corporate identity 3 (2)
240252 ~
[2000]
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Practitioner perceptions of corporate reputation: an empirical investigation 5 (4)
224 ~ 232
[2000]
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Media reputation as a strategic resource: An integration of mass communication and resourcebased theories 26
10911112 ~
[2000]
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Media relations and the Internet : How Fortune 500 company web 29
2941 ~
[2003]
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Measuring the effects of corporate advertising
[1977]
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Measuring corporate reputation 6 (1)
3135 ~
[1995]
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Measuring corporate reputation 41 (4)
371392 ~
[2002]
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From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In
2353 ~
[2000]
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Fit indexes in confirmatory factor analysis The effect of sample size
[1988]
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Exploring preventative roles of public relations
[2002]
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Excellence in Public Relations andCommunication Management
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Difference between public relations and corporate social responsibility: An analysis 26 (3)
363380 ~
[2000]
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Defining the corporate identity construct 5 (1)
7690 ~
[2002]
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Dealing with stakeholders: How reputation, credibility and framing influence the game 6 (1)
1935 ~
[2003]
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Corporate reputation: seeking a definition 6 (1)
[2001]
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Corporate reputation: concept and measurement 6 (2)
109118 ~
[1997]
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Corporate reputation management: CRM with a strategic twist? 4 (2)
35 ~ 42
[2000]
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Corporate communication and impression management 27
5568 ~
[2000]
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Corporate Identity: Past, Present and Future
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Building blocks of corporate reputation Social responsibility initiatives 5 (1)
7174 ~
[2002]
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Agenda-setting effects of business news on the public's images and opinions about major corporations 6 (1)
36 ~
[2003]
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A beginner's guide to doing qualitative research in mass communication
[1991]
'
기업명성의 개념 정립과 한국형 명성지수개발에 관한 연구'
의 유사주제(
) 논문