논문상세정보
-
- 저자 남경태 김봉철
- 제어번호 35489814
- 학술지명 광고연구
- 권호사항 Vol. 0 No. 63 [ 2004 ]
- 발행처 한국방송광고공사
- 발행처 URL http://www.kadpr.or.kr/
- 자료유형 학술저널
- 수록면 55-77 ( 23쪽)
- 언어 Korean
- 출판년도 2004
- KDC 326.15
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
'
TV광고에 등장하는 어린이 모델의 표상에 관한 내용 분석' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1 | 3 |
0.0% |
주제별 논문영향력
' TV광고에 등장하는 어린이 모델의 표상에 관한 내용 분석' 의 참고문헌
-
텔레비젼의 어린이 청소년 타겟 광고내용 분석한국언론학회 편 349 ~ 366 [1995]
-
우리나라 어린이 텔레비전 광고의 문제 방송연구267 ~ 290 [1991]
-
어린이와 청소년 광고의 규제에 관한 고찰-청소년보호법과 통합방송법의 조항을 중심으로(49) 187 ~ 210 [2000]
-
어린이 TV광고의 역기능과 시청 시간대에 관한 연구 광고연구255 ~ 288 [1988]
-
아동소비자와 광고 광고연구5 ~ 22 [1990]
-
소비자로서의 어린이와 광고효과2 (1) 1 ~ 13 [2000]
-
광고심의 돌아보기4-방송광고 어린이·청소년 보호관련 심의사례2003년9월 [2003]
-
What's unfair in the reflections on advertising?Journal of Marketing 95 ~ 103 [1987]
-
Theory and research concerning social comparisons of personal attributes
-
Thematics and products in American magazine advertising containing children 47 (1)118 ~ 132 [1999]
-
The television world of violence311 ~ 339 [1969]
-
The portrayal of men and women in U A recent content analysis and trends over 15 years595 ~ 609 [1988]
-
The nature of television advertising to children Children and the faces of television273 ~ 285 [1980]
-
The immediate effects of media violence on behaviorJournal of Social Issues 7 ~ 27 [1986]
-
The development of aggression in American children as a consequence of television violence viewing45 ~ 80 [1986]
-
The content of children's toy and food commercialsJournal of Communication 107 ~ 114 [1977]
-
Television and conceptions about sex roles sig (rielli) : 5 341 ~ 6 360[1989]
-
TV광고가 어린이 및 청소년에게 미치는 영향에 관한 연구 광고연구205 ~ 265 [1991]
-
Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescents 26 (2)19 ~ 33 [1997]
-
Social cognitive theory of mass communication Advances in theory and research61 ~ 90 [1994]
-
Social Foundations of Thought and ActionBandura.A [1986]
-
Sex role stereotyping in children's advertisingJournal of Advertising 34 ~ 42 [1984]
-
Reflections on the unintended consequences of advertisingJournal of Marketing 18-36 [1986]
-
Portrayals of African, Hispanic, and Asian Americans in magazine advertising 38 (4)608 ~ 621 [1995]
-
On the value of reflections on the values in Journal of Marketing104 ~ 109 [1987]
-
Journal of Broadcasting131 ~ 142 [1975]
-
Journal of Advertising Women in TV commercialsJournal of Communication : 83 110 ~ 96 118 [1974]
-
Interactions, activities and gender in children's television commercials: A content analysis 45 (1)41 ~ 56 [2001]
-
Gender stereotypes in advertising on children's Television in the 1990s[1998]
-
Gender stereotypes in MTV commercialsJournal of Broadcasting & Electronic Media sig (rielli) 91 ~ 101 [1994]
-
Females and minorities in TV ads in 1987 Saturday children's programs129 ~ 136 [1989]
-
Electronic toyland and the structures of power: An analysis of critical studies on children as consumers 12344 ~ 353 [1995]
-
Effects of media violence on viewers' aggression in unconstrained interaction371 ~ 383 [1991]
-
Content Analysis in Consumer Research
-
Children's television advertising in the multichannel environmentJournal of Communication 134 ~ 152 [1992]
-
Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increase7 ~ 20 [1999]
-
An examination of applications with directives for improving research reliability and objectivityJournal of Consumer Research 243 ~ 250 [1991]
-
A review of cognitive development theory and research and the implication for research on children's responses to televisionJournal of Consumer Research : 203 1 ~ 224 14 [1974]
-
A content analysis of gender differences in children's advertisingJournal of Broadcasting & Electronic Media 323 ~ 337 [1994]