연구동향 분석

기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향

김재휘 김보영 2004년

논문상세정보
    • 저자 김재휘 김보영
    • 제어번호 35489813
    • 학술지명 광고연구
    • 권호사항 Vol. 0 No. 63 [ 2004 ]
    • 발행처 한국방송광고공사
    • 발행처 URL http://www.kadpr.or.kr/
    • 자료유형 학술저널
    • 수록면 31-54 ( 24쪽)
    • 언어 Korean
    • 출판년도 2004
    • KDC 326.15
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향' 의 주제별 논문영향력
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' 기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향' 의 참고문헌

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