연구동향 분석
홈
알림
이용안내
오류접수
API
서비스소개
인기 연구 키워드 :
인기 활용 키워드 :
기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향
김재휘
김보영
2004년
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도
공유도
영향력
논문상세정보
저자
김재휘
김보영
제어번호
35489813
학술지명
광고연구
권호사항
Vol. 0 No. 63 [ 2004 ]
발행처
한국방송광고공사
발행처 URL
http://www.kadpr.or.kr/
자료유형
학술저널
수록면
31-54 ( 24쪽)
언어
Korean
출판년도
2004
KDC
326.15
등재정보
KCI등재
판매처
참고문헌( 57)
유사주제 논문( 0)
인용/피인용
기업에 대한 소비자의 사전태도와 정보의 특성이 구전 ...
' 기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 요약
주제
예의작법
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
1
3
0.0%
자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
예의작법
1
0
0.0%
계
1
0
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
3
닫기
' 기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향'
의 참고문헌
정보특성과 상황특성이 구전효과에 미치는 영향
김창호
26 ~ 115
[1995]
온라인 구전정보가 영화 관람 의도에 미치는 영향: 기대를 중심으로
박은아
박진영
성영신
(57) 31 ~ 52
[2002]
구전정보의 특성과 구전효과의 관계
김창호
(35) 55 ~ 77
[1997]
구전 커뮤니케이션에 관한 문헌연구
김창호
황의록
(26) 55 ~ 84
[1995]
구전 메시지의 특성과 구전의 효과성
241 ~ 251
[2003]
adding as a stimulus Combination rule in impression formation
394 ~ 400
[1965]
Word-of-mouth effects on short-term and long-term product judgements 32
213 ~ 223
[1995]
Word-of-Mouth Communication by The Innovator
Engel
R.Blackwell
Journal of Marketing 15 ~ 19
[1969]
Word of mouth in low risk innovations
Sheth
Journal of Advertising Research 15 ~ 18
[1971]
Word of Mouth:The indirect effects of marketing efforts 25
31 ~ 39
[1985]
Word of Mouth Communication as Negative Information
Richins
697 ~ 702
[1984]
Word of Mouse: On-Line상의 소비구전 정보연구
유형영
장인숙
3 ~ 12
[2001]
Why do your own marketing when you can make 100,000 other websites do it for you?
Schwartz
[1998]
Urban Legends: the Word-of-Mouth communication of morality through negative story content 10 (1)
23 ~ 34
[1999]
Two Explanations for Negativity Effects in Political Behavior
Lau
American Journal of Political Science
[1985]
TheWeb ofWord ofMouth
Whyte
140 ~ 143
[1954]
The role of involvement and opinion leadership in consumer word of mouth Advances in Consumer Research
32 ~ 36
[1987]
The reluctance to transmit bad news Advances in experimental and social psychology
193-232
[1976]
The persistence of experimentally induced change Advances in experimental social psychology
1 ~ 57
[1978]
The part played by people in the flow of Mass Communications
[1955]
The measurement of meaning University of Illinois Press
[1957]
The impact of TV advertising versus Word of Mouth on the image of lawyers
Journal of Advertising 42 ~ 49
[1983]
The desire for justice and reactions to victims
205 ~ 229
[1970]
The Role of interpersonal sources in external search Advances in Consumer Research
[1984]
The Psychology of Rumor
Allport
Postman
New York
[1947]
The Illusion of Control
Langer
Journal of Personality and Social Psychology
[1975]
The Differential Impact of Abstract vs ConcreteInformation on Decisions
Borgida
Nisnett
Journal of Applied Social Psychology 258 ~ 271
[1977]
Status Shifts to Peer Influence
Voss
1 ~ 10
[1984]
Some limits on the potency of Word-of-Mouth information Advances in Consumer Research
23 ~ 29
[1989]
Role of Product-Related Conversation in Diffusion of aNew Product
Arndt
Journal of Marketing Research 291 ~ 295
[1967]
Overlap of Opinion Leadership Across ConsumerProduct Categories
King
Summers
Journal of Marketing Research 43 ~ 50
[1970]
박사
On-line 구전효과 연구 : 정보의 방향성과 객관성을 중심으로
유형열
1 ~ 17
[2001]
Negative effects in impression formation: The role of unit formation and schematic expectations
Coovert
Reeder
Journal of Experimental Social Psychology 49 ~ 62
[1990]
Negative Word-of-Mouth by consumers:A pilot study 47
68 ~ 78
[1983]
Motives for social Comparison:The Construction-Validation Distinction 37
1693 ~ 1689
[1979]
Motivational aspects of attitudinal elements and their place in cognitive interaction in cognitive consistency
112 ~ 123
[1966]
Journal of Marketing Research
Meyers-Levy
Sternthal
74 ~ 86
[1991]
Journal of Marketing
Malaviya
Meyers-Levy
81 ~ 93
[1999]
Journal of Advertising
25 ~ 31
[1982]
How positively dothey talk:An investigation on howself-promotion motive induces consumers to give positiveWord-of-Mouth, "A thesis submitted in partial fulfillment of therequirements for the degree of doctor of philosophy
Cindy
[2000]
How Word of Mouth Advertising Works nov
dec 147 ~ 157
[1966]
History of the sleeper effect Some logical pitfalls in accepting the hypothesis
662 ~ 679
[1979]
Enhanced explanation of Word of Mouth communication the power of relationship.Research in consumer Behavior
[1990]
Effect of word of mouth and product attitude information on persuasion
Journal of Consumer Research 454 ~ 462
[1991]
Do people prefer to pass along good or bad news? : valence and relevance of news as predictors of transmission propensity 68 (2)
79 ~ 94
[1996]
Diffusion of Innovation
Rogers
[1995]
Determinants of Word of Mouth communication during product consumption.Advances in Consumer Research
[1992]
Consumer responses to rumors: good news, bad News 6
165 ~ 187
[1997]
Consumer reactions to product failure
Journal of Consumer Research
[1980]
Conceptual and methodological issues in consumer satisfaction research Advances in consumer research
431 ~ 437
[1979]
Attitude structure and function. In
269 ~ 322
[1998]
Attention and weight in person perception:The impact of negative and extreme behavior 38
889 ~ 906
[1980]
Assessment of covariation by humans and animals The joint influence of prior expectations current situational information
112 ~ 149
[1984]
AnAttributionExplanationoftheDisproportionateInfluenceofUnfavorable Information
Mizerski
Journal of Consumer Reserarch 301 ~ 310
[1982]
Agreement and positivity in pleasantness ratings of balanced and unbalanced social situation:A Cross-Culture Study 17
11 ~ 14
[1971]
A social psychological perspective on mental health
Taylor
193-210
[1988]
A Propositional Inventory for New Diffusion Research
Johnson
Journal of Consumer Research gatig (n) 849 ~ 867
[1984]
' 기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향'
의 유사주제(
) 논문