소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구

논문상세정보
' 소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Horizontal Expansion Strategy
  • Social Media Dependency
  • Social Media Performance
  • Vertical Integration Strategy
  • strategic direction
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10 0

0.0%

' 소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구' 의 참고문헌

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    강인원 [2020]
  • “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress
    Beyens, I. [2016]
  • information dissemination in WhatsApp: Gathering, analyzing and countermeasures
    Resende, G. [2019]
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  • Why people use social networking sites: An empirical study integrating network externalities and motivation theory
    Lin, K. Y. [2011]
  • Who pays for online content? A media dependency perspective comparing young and older people
    Yang, L. [2015]
  • What happens online stays online? Social media dependency, online support behavior and offline effects for LGBT
    Han, X. [2019]
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  • User integration in social media: An empirical analysis
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    Ha Y. W. [2015]
  • Towards understanding SNS fatigue: Exploration of social experience in the Virtual World
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  • The impact of internal social media usage on organizational socialization and commitment
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    Maier, C. [2015]
  • Social network site addiction - an overview
  • Social media? Get serious! Understanding the functional building blocks of social media
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    Ngai, E. W. [2015]
  • Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words
    Pittman, M. [2016]
  • Social interactions and intentions to revisit for agritourism service encounters
    Choo, H. [2014]
  • Social Media Peer Communication and Impacts on Purchase Intentions : A Consumer Socialization Framework
    Wang, X. [2012]
  • Sharing the small moments:ephemeral social interaction on Snapchat
  • Rethinking the"social"in"social media" : Insights into topology, abstraction, and scale on the Mastodon social network
    Zulli, D. [2020]
  • Relationships between providers and users of market research : The dynamics of trust within and between organizations
    Moorman C. [1992]
  • Redesigning learning for greater social impact
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  • Press Release: Meta Reports Second Quarter 2022 Results
  • Predicting Positive User Responses to Social Media Advertising : The Roles of Emotional Appeal, Informativeness, and Creativity
    Lee, J. [2016]
  • Online social network dependency: Theoretical development and testing of competing models
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    Lee, J. [2018]
  • Factors affecting members' trust belief and behaviour intention invirtual communities
    Wu, J. J. [2008]
  • Exploring the effect of overload on the discontinuous intention of social media users : An SOR perspective
    Cao, X. [2018]
  • Event analysis in social media using clustering of heterogeneous information networks
  • Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
    Kim, A. J. [2012]
  • Digital media use and social engagement: How social media and smartphone use influence social activities of college students
    Kim, Y. [2016]
  • Digital media dependency, relational orientation and social networking among college students
    Bahk, C. M. [2010]
  • Determinants of consumer engagement in electronic word-of-mouth (eWOM)in social networking sites
    Chu, S. C. [2011]
  • Customer relationship management and big data enabled : Personalization & customization of services
    Anshari, M. [2019]
  • Big data analytics and firm performance: Effects of dynamic capabilities
  • Antecedents and effects of social network fatigue
  • An experimental investigation of satisfaction and commitment in marketing channels:the role of trust and dependence
  • A model of distributor firm and manufacturer firm working partnerships
  • A longitudinal test of the investment model : The development ( and deterioration ) of satisfaction and commitment in heterosexual involvements
  • A framework for detecting intentions of criminal acts in social media: A case study on twitter