연구동향 분석

외식기업 브랜드확장 시 지각된 적합성, 소비자-브랜드 관계, 확장브랜드평가의 관계 -기업명성 및 소비자혁신성의 조절역할-

유세란 전현모 2022년

논문상세정보
인용/피인용
' 외식기업 브랜드확장 시 지각된 적합성, 소비자-브랜드 관계, 확장브랜드평가의 관계 -기업명성 및 소비자혁신성의 조절역할-' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Consumer Innovativeness
  • Corporate
  • Evaluation of an Expanded Brand
  • Food service brand extension
  • Perceived Fit
  • consumer-brandrelationship
  • reputation
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
253 0

0.0%

' 외식기업 브랜드확장 시 지각된 적합성, 소비자-브랜드 관계, 확장브랜드평가의 관계 -기업명성 및 소비자혁신성의 조절역할-' 의 참고문헌

  • 패션상품 소비자가 인식하는 상표관계본질(BRQ: Brand Relationship Quality) 규명
    채진미 [2007]
  • 지역축제 브랜드 자산이 지역축제 태도와 재방문의도에 미치는 영향-스토리텔링의 조절효과를 중심으로-
    강현식 [2020]
  • 지각된 유사성이 패션 브랜드 확장효과에 미치는 영향력에 있어서 소비자-브랜드 관계 질의 조절효과
    김주현 [2011]
  • 의류브랜드 확장시 소비자 혁신성과 제품범주의 유사성에 의한 확장제품 평가차이
    이영주 [2009]
  • 외식 기업명성과 소비자기반 브랜드자산 간의 정준상관관계
    유세란 [2020]
  • 외식 기업명성, 소비자기반 모브랜드자산, 확장브랜드태도의 관계: 지각된 적합성의 조절역할
    유세란 [2020]
  • 레스토랑의 혁신성이 고객만족, 브랜드 자산, 그리고 재방문 의도에 미치는 영향
    양재장 [2018]
  • To extend or not to extend : Success determinants of line extensions
  • The role of theories in conceptual coherence
  • The reputation quotient : A muti-stakeholder measure of corporate
  • The ownership in consumer responses to brand line stretches
    Kirmani, A. [1999]
  • The negative impact of extensions : Can flagship products be diluted?
    John, D. R. [1998]
  • The moderating role of prior knowledge in schema-based product evaluation
  • The influence of positive mood on brand extension rvaluation
  • The influence of corporate messages on the product portfolio
  • The importance of the brand in brand extension
  • The effects of extensions on the family brand name : An accessibility diagnosticity perspective
  • The effects of brand extensions on market share and advertising efficiency
  • The effect of brand portfolio characteristics on consumer evaluations of brand extensions
    Dacin, P. [1994]
  • The effect of brand extension strategies upon brand image
  • The Impact of corporate reputation on performance : Some Danish evidence
    Rose, C. [2004]
  • The Effects of Sequential Introduction of Brand Extension
  • Success factors of line extension of fast-moving consumer goods
  • Strategic brand management:building, measuring and managing brand equity
  • Strategic brand concept image management
    Park, C. W. [1986]
  • Schema Congruity as a Basis for Product Evaluation
  • Role of consumer relationship with a brand extensions : Some exploratory finding
    Park, J, W. [2001]
  • Relational schemas and the processing of social information
  • Personality and persuasion : Need for cognition moderates the persistence and resistance of attitude changes
  • New approaches to the role of similarity in consumer research
    Zhang, S. [1997]
  • Modeling the brand extensions’ influence on brand image
  • Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies
  • Influence of corporate image on brand extensions : A model applied to the service sector
  • Inference effects without inference making? Effects of missing information on discounting and use of presented information
  • Handbook of Social Psychology
  • Finding choice alternatives in memory: Probability models of brand name recall
  • Fame &fortune: How successful companies build winning reputations
  • Evaluation of brand extension: The role of product level similarity and brand concept consistency
    Park, C. W. [1991]
  • Effects of evaluative criteria on fashion brand extension
  • Determinants of consumer attitudes toward brand extensions : An experimental study
    Iyer, S. G. [2011]
  • Creating corporate reputations : Identity, image and performance
    Dowling, G. [2001]
  • Corporate reputation: Seeking a definition. corporate communications
    Gosti, M. [2001]
  • Consumers’willingness to pay for corporate reputation : The context of airline companies
  • Consumers and Their Brands : Developing Relationship Theory in Consumer Research
  • Consumer innovativeness and the use of new versus extended brand names for new products
  • Consumer innovativeness and shopping styles
    Park, J. E. [2010]
  • Consumer innovativeness and consumer acceptance of brand extensions
    Xie, Y. H. [2008]
  • Consumer innovativeness : Concepts and measurements
  • Consumer evaluation of franchise extension products : A categorization processing perspective
  • Consumer Innovativeness and Perceived Risk : Implications for High Technology Product Adoption
  • Consumer Evaluations of Brand Extensions
    Aaker, D. A [1990]
  • Category-based applications and extensions in advertising : Motivating more extensive ad processing
  • Brand positivity and competitive effects on the evaluation of brand extension
    Kapoor, H. [2009]
  • Brand Leverage : Strategy for growth in a cost controlled world
  • Ad hoc categories, memory and cognition
  • A theoretical and empirical exegesis of the consumer involvement construct : The psychology of the food shopper
  • A process-tracing study of brand extension evaluation
  • A consumer-brand relationship framework for strategic brand management
  • A Suggested Structure for a Science of Relationships