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스토리텔링마케팅이 시각예술가의 브랜드 이미지와 구매의도에 미치는 영향

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' 스토리텔링마케팅이 시각예술가의 브랜드 이미지와 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand image
  • brand purchase intention
  • social media
  • storytelling marketing
  • visual artist
  • 구매의도
  • 브랜드 이미지
  • 소셜 미디어
  • 스토리텔링 마케팅
  • 시각예술가
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 스토리텔링마케팅이 시각예술가의 브랜드 이미지와 구매의도에 미치는 영향' 의 참고문헌

  • 호텔기업의 소비가치, 브랜드 이미지, 소비자의 사회적 가치 및 구매의도 간의 구조적관계
    박종철 [2019]
  • 호텔 레스토랑 스토리텔링이 고객만족과 재방문의도 및 구전의도에 미치는 영향
    김민경 [2011]
  • 출판사의 스토리텔링 마케팅 효과 연구: 페이스북을 중심으로
    배준영 [2015]
  • 외식서비스기업의 브랜드이미지와 가치지각, 만족도, 재구매 의도와의 관계:한정식 외식서비스기업을 중심으로
    황수연 [2015]
  • 스토리텔링기법과 제품관여도가 광고태도, 브랜드태도, 구매의도에 미치는 영향
    신혜리 [2014]
  • 스타마케팅을 이용한 광고태도가 브랜드태도 및 구매의도에 미치는 영향 - 대명리조트 비발디파크 오션월드를 중심으로 -
    김효경 [2010]
  • 브랜드 동일시, 브랜드 감정, 브랜드 로열티의 관계에 관한 연구- 실용적 제품과 쾌락적 제품간의 비교
    이유재 [2004]
  • 브랜드 공간 내 스토리텔링 마케팅의 유용성에 관한 연구
    김성민 [2017]
  • 대중문화 콘텐츠를 활용한 관광지 스토리텔링
    최인호 [2008]
  • 광고평가와 광고관여에 따른 광고효과 연구-패션잡지의 캐주얼 의류광고를 중심으로-
    신혜봉 [2004]
  • e-Consumer Behaviour
    Dennis, C. [2009]
  • classification study of consumer attitudes toward word of mouth activities in online brand community
    Baik, S. L. [2004]
  • `` What 's in an image ''
  • The transformation of consumer behaviour
  • The language of commodities groundwork for a semiotics of consumer goods
    Noth, W [1988]
  • The influence of storytelling marketing types on online brand community loyalty and purchase intention
    Kim, Y. K [2010]
  • The effect of word-of-mouth communication of the internet on fashion goods purchase
    Song, S. J. [2005]
  • The effect of social influencer characteristics on brand image, attitude and purchase intention
    Lee, S. M. [2020]
  • The effect of fashion leadership and fashion knowledge on word-of-mouth communication of the internet
    Shin, H. K. [2009]
  • The effect of electronic word of mouth on brand image and purchase intention
  • The effect of consumer emotional response on purchasing intention:Focuced on star model advertising
    Yekaterina [2016]
  • The Impact of storytelling on consumer’s purchase intention and immersive viewing in TV home shopping
    Dong, J. H. [2016]
  • Sustainable consumption : Green purchasing behaviours of urban residents in China
    Liu, X. [2012]
  • Successful companies have a story: 22 Strategies for successful storytelling marketing
    Kim, M. J. [2003]
  • Storytelling marketing: Let the customer sink into the story
    Kim, H. T. [2008]
  • Storytelling marketing theories & practices
    Hong, S. Y. [2017]
  • Storytelling marketing that gives life to brand
    Kwak, J. M [2009]
  • Storytelling marketing
    Heo, M. K. [2007]
  • Social Media Peer Communication and Impacts on Purchase Intentions : A Consumer Socialization Framework
    Wang, X. [2012]
  • SNS상의 스포츠브랜드 광고속성, 광고태도, 브랜드이미지, 구매의도 간의 구조적 관계에 대한 융합적 연구
    김세윤 [2018]
  • Relationship between local images, brand images and purchase intentions
    Lim, J. K. [2009]
  • Perceived ethics of online retailers and consumer behavioral intentions : The mediating roles of trust and attitude
    Limbu, Y. [2012]
  • Nature and operation of attitudes
    Ajzen , I [2001]
  • Motivation in advertising: Motives that make people buy
  • Massage framing and the interrelationships among ad-based feeling, affect, and cognition
  • Managing brand equity: Capitalizing on the value of a brand name
    Aaker, D. [1991]
  • In Search of Brand Image : A Foundation Analysis
    Dobni, D. [1990]
  • How brand image drives brand equity
  • Consumer behavior
  • Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach
  • Conceptualizing measuring and managing customer based equity
  • Brandstorytelling in business
    Kim. H. C. [2008]
  • Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
    Fishbein, M [1975]
  • Behavioral science concepts for analyzing the consumer in bliss
    Herzog, H. [1963]
  • Audience activity and gratifications
    Levy, M. R. [1984]
  • Assessing the sustainability and adaptive capacity of the gooseneck barnacle co-management system in asturias, N. Spain [Supplement material]
    Rivera, A. [2015]
  • Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
  • An effect of airline storytelling marketing on the relationships between the brand image, brand attitude and purchase intention
    Kim, H. J. [2018]
  • Advertising symbols and brand names that best represent key product meanings
    Durgee, J. [1987]
  • A study on the types and influencing factors of brand personality-Focusing on product characteristics and consumer factors-
    Kim, Y. K. [2000]
  • A study on the success factors of storytelling marketing
    Won, H. S [2009]
  • A study on the influence of brand story types on customer-brand relationships
    Noh, H. J. [2008]
  • A study on the impact of the brand image to loyalty and purchase intention
    Jin, B. M. [2014]
  • A study on the effects of consumers’opinions listed at on-line brand community on brand loyalty
    Kim, H. S. [2007]
  • A study on relationship between brand image and purchasing intention of local characters tourist souvenir
    Lee, J. H. [2017]
  • A study on construction method of digital space by storytelling
  • A study on characteristics and types of word of mouth influencers in word of mouth marketing
    Song, E. H [2005]
  • A study of the storytelling advertisement: on the center of the luxury product brand
    Kim, E. H [2005]
  • A study and analysis of success factors of storytelling marketing with a view in PR process
    Kim, J. S [2011]
  • A Study on the Exhibition Space Design by Storytelling : Experiential Exhibits for Children Around
    Kim, E. Y. [2010]