연구동향 분석

가격분할 제시가 라인업의 고가격 제품 선택에 미치는 효과

김재휘 김성은 2022년

논문상세정보
인용/피인용
' 가격분할 제시가 라인업의 고가격 제품 선택에 미치는 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • integrated price
  • lineup
  • partitioned price
  • price framing
  • price presentation
  • 가격 프레이밍
  • 가격제시방식
  • 라인업
  • 분할가격
  • 통합가격
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
28 0

0.0%

' 가격분할 제시가 라인업의 고가격 제품 선택에 미치는 효과' 의 참고문헌

  • 할인제시 방식이 가용성과 가치지각에 미치는 영향
    김정애 [2010]
  • 통합가격 제시여부가 분할가격의 가격공정성 지각에 미치는 연구
    서병권 [2013]
  • 열등한 대안의 위치와 빈도가 유인효과에 미치는 영향에 관한 연구
    하영원 [1993]
  • 소비자의 조절초점이 타협대안의 선택에 미치는 영향
    권성우 [2006]
  • 미끼대안의 다양한 위치와 빈도에 따른 유인효과
    박세훈 [1998]
  • 단계적 의사결정 방식에 따른 유인 효과의 변화
    김재휘 [2016]
  • 가격할인 제시 프레임이 구매의도에 미치는 영향: 손실 프레임과 이득 프레임
    송재도 [2021]
  • 가격을 분할할 것인가? 통합할 것인가? : 부가가격의 수, 판매자 신뢰성, 인지욕구가 소비자 구매의도에 미치는 영향
    박소진 [2013]
  • 가격 매력도 지각에 대한 가격 색상의 영향: 조절초점과 관여도와의 상호작용을 중심으로
    박은영 [2016]
  • Which is more important in Internet shopping, perceived price or trust?
    Kim, H. W. [2012]
  • When"More"Seems Like Less : Differential Price Framing Increases the Choice Share of Higher-Priced Options
    Allard, T. [2019]
  • When does choice reveal preference? Moderators of heuristic versus goal-based choice
    Drolet, A. [2009]
  • When 2+ 2 is not the same as 1+ 3 : Variations in price sensitivity across components of partitioned prices
  • Warranty and other extrinsic cue effects on consumers'risk perceptions
  • Understanding the mechanism and determinants of compromise effects
    Sheng, S. [2005]
  • To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
  • Time pressure and the compromise and attraction effects in choice
    Lin, C. H. [2008]
  • The variety of an assortment
    Hoch, S. J. [1999]
  • The influence of suggestions of reference groups in the compromise effect
  • The influence of price presentation order on consumer choice
    Suk, K. [2012]
  • The influence of graphical versus numerical information representation modes on the compromise effect
    Kim, J. [2017]
  • The influence of anticipating regret and responsibility on purchase decisions
  • The endowment effect, loss aversion, and status quo bias
  • The effects of physical distance between regular and sale prices on numerical difference perceptions
  • The effect of explicit reference points on consumer choice and online bidding behavior
  • The Red and the Black: Mental Accounting of Savings and Debt
    Prelec, D [1998]
  • The Effects of Price Bundling on Consumer Evaluations of Product Offerings
  • Surcharges and seller reputation
    Cheema, A. [2008]
  • Research note —Attention arousal through price partitioning
    Bertini, M. [2008]
  • Reasons as carriers of culture : Dynamic versus dispositional models of cultural influence on decision making
  • Reason-based Choice
    Shafir, E. [1993]
  • Product proliferation : An empirical analysis of product line determinants and market outcomes
  • Price partitioning on the Internet
    Xia, L. [2004]
  • Price Perceptions and Consumer Shopping Behavior: A Field Study
  • Persuasion knowledge and consumer reactions to pricing tactics
  • Partitioning or bundling? Perceived fairness of the surcharge makes a difference
    Sheng, S. [2007]
  • Partitioned pricing in advertising : Effects on brand and retailer attitudes
  • Partitioned pricing : Can we always divide and prosper?
    Burman, B. [2007]
  • Partitioned presentation of multicomponent bundle prices : evaluation, choice and underlying processing effects
  • On the possible psychophysical laws
    Luce, R. D. [1959]
  • Loss aversion in riskless choice : A reference-dependent model
    Tversky, A. [1991]
  • Introduction to mediation , moderation , and conditional process analysis : A Regression-Based Approach
  • Influences on what consumers know and what they think they know regarding marketer pricing tactics
  • How buyers evaluate product bundles : A model of anchoring and adjustment
  • Handbook of the fundamentals of financial decision making: Part I
  • From fear to loathing? How emotion influences the evaluation and early use of innovations
    Wood, S. L. [2006]
  • Family resemblances : Studies in the internal structure of categories
    Rosch, E. [1975]
  • Extremeness seeking: When and why consumers prefer the extremes
  • Extremeness aversion and attribute-balance effects in choice
    Chernev, A. [2004]
  • Effects of $9 price endings on retail sales : Evidence from field experiments
  • Divide and prosper : consumers’reactions to partitioned prices
  • Distinguishing among models of contextually induced preference reversals
  • Contingent weighting in judgment and choice
    Tversky, A. [1988]
  • Consumer behavior in online auctions : An examination of partitioned prices on eBay
  • Constructive consumer choice processes
  • Compromise and attraction effects under prevention and promotion motivations
    Mourali, M. [2007]
  • Cognitive representations of semantic categories
    Rosch, E. [1975]
  • Choosing what I want versus rejecting what I do not want : An application of decision framing to product option choice decisions
    Park, C. W. [2000]
  • Choice in context : Tradeoffcontrast and extremeness aversion
  • Choice based on reasons : The case of attraction and compromise effects
  • Adding asymmetrically dominated alternatives : Violations of regularity and the similarity hypothesis
    Huber, J. [1982]
  • 17년 연속 1위 지킨다, 삼성전자, 2022년 TV 라인업 국내 출시