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럭셔리 패션 브랜드의 리브랜딩 전략 -구찌의 리브랜딩 전략을 중심으로-

조윤수 2022년

논문상세정보
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' 럭셔리 패션 브랜드의 리브랜딩 전략 -구찌의 리브랜딩 전략을 중심으로-' 의 주제별 논문영향력
논문영향력 선정 방법
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주제
  • Gucci
  • luxuryfashionbrand
  • rebranding
  • 구찌
  • 럭셔리패션브랜드
  • 리 브랜딩
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 럭셔리 패션 브랜드의 리브랜딩 전략 -구찌의 리브랜딩 전략을 중심으로-' 의 참고문헌

  • 크리에이티브 디렉터 교체를 통한 구찌의 브랜드 아이덴티티 혁신전략 연구
    백정현 [2019]
  • 신세대 특성과 라이프 스타일 연구:Z 세대를 중심으로
    박혜숙 [2016]
  • 리브랜딩 관점에서 하이패션 브랜드 인스타그램 콘텐츠의 메시지 전략 연구
    양윤정 [2020]
  • 기업의 리브랜딩 전략, 누가 더 선호할까?
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  • Takashi Murakami for Louis Vuitton Omotesando Store Design. Tistory
  • THE TRENDS / BURBERRY KISSES
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  • June 18). To celebrate the new #GucciDIY collection. Twitter
  • Japanese Commercial ~ Superflat Monogram
  • January 10). Gucci Garden Opening. YouTube
  • J'ADIOR SLINGBACK PUMP
  • Introducing The Burberry Beauty Box.
  • Introducing Burberry Kisses.
  • IN PICTURES: Global artists give their perspective on Gucci’s G-Timeless watches
  • How One Instagram Post Swept the Artist Unskilled Worker Into a‘Magical’Collaboration With Gucci
  • Gucci“Grip”mural. Gucci
  • Gucci x Angelica Hicks: A limited edition illustrative collection. Buro
  • Gucci hosts virtual exhibition in online game Roblox to mark centenary
  • Gucci Places: New Locations
  • Gucci Places: Chatsworth
  • Gucci Osteria
  • Gucci Logo. Wikipedia
  • Gucci Hallucination
  • Gucci Guccify Bag
  • Gucci Guccify Bag
  • Gucci Gucci Ghost Limited Hand Painted Embroidered Leather Jacket | Grailed
  • Gucci Garden Galleria New Chapter. Gucci
  • Gucci Blooming Love Collection. Gucci
  • GUCCI GARDEN BOUTIQUE
  • Dior Women J adior Necklace Antique Gold-Finish Metal and Multicolor Crystals
  • Digital marketing strategies that Millennials find appealing, motivating, or just annoying
  • Diffusion Superflat First Love
  • Customers’ Evaluations After a Bank Renaming : Effects of Brand Name Change on Brand Personality, Brand Attitudes and Customers’ Satisfaction
  • Corporate rebranding-An exploratory review
  • Corporate makeovers : Can a hyena be rebranded?
    Stuart, H. [2004]
  • Corporate Rebranding: Destroying, Transferring or Creating Brand Equity?
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    Jaju, A. [2006]
  • Coco Capitán. Cococapitan
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  • CASE STUDY – BURBERRY ACOUSTIC CAMPAIGN. Social Media Practices
  • Burberry streams 3D fashion show
  • Burberry launch Artofthetrench.com
  • Burberry fashion show broadcast in 3D. GulfNews
  • Burberry Beauty Box
  • Burberry Acoustic. Muymia
  • Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
    Aaker, D. [2004]
  • About Angelica Hicks: Gucci’s New Girl
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    Aaker, D. [2014]
  • A study on domestic companies’ brand renewal strategy: focusing on brand identity color changing
    Bang, H. J [1996]
  • 30 Montaigne
  • 10 Personalized Leather Goods