연구동향 분석

럭셔리브랜드개성이 브랜드충성도에 미치는 영향: 브랜드신뢰 매개역할 및 브랜드관여도 조절효과

최환 최철재 2022년

논문상세정보
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' 럭셔리브랜드개성이 브랜드충성도에 미치는 영향: 브랜드신뢰 매개역할 및 브랜드관여도 조절효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Brand Commitment
  • Brand Involvement
  • Brand Loyalty
  • Brand Personality
  • Brand Trust
  • emotionalsatisfaction
  • self-congruence
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 럭셔리브랜드개성이 브랜드충성도에 미치는 영향: 브랜드신뢰 매개역할 및 브랜드관여도 조절효과' 의 참고문헌

  • 호텔직원의 비언어적 커뮤니케이션이직원평가와 고객만족 및 충성도에 미치는 영향
    이승연 [2013]
  • 항공사 브랜드 개성이 브랜드 자아동일시 및 브랜드 태도에 미치는 영향 연구: 자아동일시의 매개 효과를 중심으로
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    박혜신 [2010]
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    김태웅 [2003]
  • 원두커피 선택속성이 고객만족에 미치는 영향
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    박수현 [2016]
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  • 브랜드 이미지와 자아이미지 일치성이 브랜드 태도와 선택의도에 미치는 영향에 관한 연구 - 스타벅스를 중심으로 -
    김태희 [2009]
  • 브랜드 신뢰가 소비자-브랜드 몰입 관계 형성에 미치는 영향에 관한 연구
    최순화 [2008]
  • 브랜드 개성과 자아이미지 일치성이 브랜드 애착 및 고객 만족에 미치는 영향
    김민정 [2013]
  • 명품 브랜드 개성과 브랜드 몰입간 관계에 대한 연구 －항공사 브랜드 관리의 전략적 시사점을 중심으로－
    이태민 [2012]
  • 대형항공사의 브랜드 증거와 자아이미지 일치, 브랜드 신뢰, 브랜드 애착, 브랜드 몰입 간의 관계
    하동현 [2018]
  • 고급화장품 브랜드에 대한 구전정보 및 전자구전정보가 브랜드구매의도에 미치는 영향- 브랜드신뢰 매개역할 및 브랜드이미지 조절효과 -
  • ‘Evaluation of emotional satisfaction using questionnaires in voice-based human-AI interaction"
  • Using self-congruity and ideal congruity to predict purchase motivation
  • Using Promotional Messages to Manage the Effects of Brand and Self-image on Brand Evaluations
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  • The self-image/store image matching process : an empirical test
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  • The role of brand experience, brand resonance and brand trust in luxury consumption
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  • The moderating effect of prior experience in consumers’ use of user-image based versus utilitarian cues in brand attitude
  • The market for luxury goods: Income versus culture
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  • The malleable self : The role of self-expression in persuasion
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  • The effects of variables on fashion luxury brand purchasing behavior
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  • The effect of brand identification and brand trust on brand commitment and brand loyalty at shopping malls
  • The commitment-trust theory of relationship marketing
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  • Impact of emotion in the choice of eco-luxury brands : The multiple mediation role of the brand love and the brand trust
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  • Global marketing management
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  • Familiarity : Product use, involvement or expertise
  • Effects of situation involvement on consumers’ use of standards in satisfaction/dissatisfaction processes
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  • Consumer behavior
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  • Conceptualization and operationalization of involement
  • Brand service quality, satisfaction, trust, and preference as predictors of consumer brand loyalty in the retailing industry
  • Brand extension related to consumers’ brand involvement and apparel product knowledge
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  • Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
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  • Antecedents of commitment and trust in customersupplier relationships in high technology markets
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  • Analysis of brand experience, brand satisfaction and brand trust relationship to brand attachment
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  • A model of distributor firm and manufacturer firm working partnership