연구동향 분석

스포츠경기에서의 자극적 장면이 스폰서십 효과에 미치는 영향 : 뉴로마케팅 적용

이상학 현용진 박병호 김기태 권예운 2022년

논문상세정보
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' 스포츠경기에서의 자극적 장면이 스폰서십 효과에 미치는 영향 : 뉴로마케팅 적용' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Neuro marketing
  • Alpha blocking
  • Alpha-wave
  • Fomular One (F1)
  • Hemispheric laterality
  • sponsorship
  • sponsorshipeffects
  • 뉴로마케팅
  • 반구이론
  • 스폰서십
  • 스폰서십 효과
  • 알파블로킹
  • 알파파
  • 포뮬라원(F1)
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
116 0

0.0%

' 스포츠경기에서의 자극적 장면이 스폰서십 효과에 미치는 영향 : 뉴로마케팅 적용' 의 참고문헌

  • 행동·감정체계 유형에 따른 전전두엽 알파파 비대칭 특성 및 실내공간 색채감정
    하지민 [2018]
  • 학제간 융합연구로서 뉴로스포츠마케팅의 필요성과 방향성 모색
    김영갑 [2016]
  • 프로그램 무드효과에 대한 뇌 과학적접근:전두엽 알파파 비대칭(Frontal alpha asymmetry)의 조절효과
    조아영 [2016]
  • 프로구단-관중관계성이 동일시요인 및 기업 스폰서십 결과에 미치는 영향
    김용만 [2016]
  • 언론보도유형에 따른 유명선수 이미지, 스폰서기업 제품태도, 구매의도와의 관계
    문개성 [2016]
  • 비의식적 광고 처리에서 나타나는 암묵적 기억의 광고효과 -시각적 주의를 중심으로-
    김지호 [2007]
  • 뉴로마케팅의 원리와 활용사례
    신현준 [2011]
  • 뉴로마케팅(Neuromarketing)의 윤리적 문제 분석
    추병완 [2014]
  • e스포츠상황에서 시각적 주의도가 A보드광고기억에 미치는 영향분석 : 명시적·암묵적 기억을 중심으로
    오인애 [2016]
  • Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
  • The severity of a sports-related accident and sponsorship effects : Focusing on the fear appeal theory
    Lee, S. H. [2021]
  • The influence of second screen multitasking on sponsorship effects
    Lee, S. H. [2021]
  • The influence of brand exposure frequency and brand familiarity on sport sponsorship effects : An examination of mere exposure
    Lee, S. H. [2010]
  • The impact of gamer motives, consumption, and in-game advertising effectiveness : A case study of football sport video games
  • The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors’ share of wallet
  • The end of the era of choosing for your skin...Now, the cosmetics “know” fit my face
  • The end in sight : A look at the occipital lobe
    Nehmad, L. [1998]
  • The effects of second screen use on sponsor brand awareness : A dual coding theory perspective
  • Team identification and sport fandom : Gender differences in relationship-based and recognitionbased perceived antecedents
    Koch, K. [2016]
  • Sports sponsorship - Statistics & Facts
  • Sport sponsorship : The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions
    Biscaia, R. [2013]
  • Social consumer neuroscience : Neurophysiological measures of advertising effectiveness in a social context
  • Samsung Electronics’ marketing strategy for the Olympics, which has spent more than 100 billion won over four years, is ‘Low Key’
  • Prefrontal brain asymmetry : A biological substrate of the behavioral approach and inhibition systems
  • Predicting memory for components of TV commercials from EEG
  • Oscillations in the alpha band(9–12 Hz)increase with memory load during retention in a short-term memory task
    Jensen, O. [2002]
  • New league, new market, and new sponsorship : An exploratory study of attitudes towards shirt sponsorship in Major League Soccer
    Jensen, R. [2012]
  • Neurophysiological investigation of the basis of the fMRI signal
  • Neuromarketing the hope and hype of neuroimaging in business
    Ariely, D. [2010]
  • Modeling cyclic variations in sustained human performance as measured by reaction time and the flash visual evoked potential-P2
    Case, J. L. [2016]
  • Memory -- a century of consolidation
    McGaugh JL [2000]
  • Interaction between the amygdala and the medial temporal lobe memory system predicts better memory for emotional events
    Dolocos, F. [2004]
  • Hemispherically lateralized EEG as a response to television commercials
  • Hemispheric lateralization of functions related to emotion
  • Frontal lobe functions
    Chayer, C. [2001]
  • Frontal brain asymmetry and emotional reactivity : A biological substrate of affective style
  • EEG measures of cerebral asymmetry: Conceptual and methodological issues
  • Designing ticket price strategies for professional sports teams using conjoint analysis
    Lee, Y. H. [2011]
  • Consumer neuroscience
    Cerf, M. [2017]
  • Conceptualizing, measuring, managing customerbased brand equity
    Keller, K. [1993]
  • Building brand equity with causerelated marketing : A comparison with sponsorship and sales promotion
  • Asymmetry hemisphere activation in tenderness : Evidence from EEG signals
    Zhao, G. [2018]
  • Assessing the effectiveness of sponsorship messaging
  • Are crashes good or bad for NASCAR sponsors?
    Lee, S. H. [2016]
  • Applying EEG in consumer neuroscience
    Lin, M. H. [2018]
  • An approach to environmental psychology
  • Alpha-band oscillations , attention , and controlled access to stored information
  • Advertising and promotion: An integrated marketing communications perspective
    Belch, G. [2021]
  • Achieving brand loyalty through sponsorship : The role of fit and self-congruity
  • A study on the relationships between brain laterality and creativity
    Park, S. H. [2000]
  • A proposal on determining appropriate sample size considering statistical conclusion validity
    Park, W. W. [2010]
  • A novel open-source drug-delivery system that allows for first-of-kind simulation of nonadherence to pharmacological interventions in animal disease models
  • A novel emotion elicitation index using frontal brain asymmetry for enhanced EEG-based emotion recognition
  • A model for predictive measurements of advertising effectiveness