연구동향 분석

정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향

최현 황선진 2022년

논문상세정보
인용/피인용
' 정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • characteristics of information source
  • fashion live commerce
  • impulsebuyingtendency
  • purchase intention
  • sales promotion type
  • 구매의도
  • 정보원 특성
  • 충동구매 성향
  • 판매촉진유형
  • 패션 라이브커머스
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,929 0

0.0%

' 정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향' 의 참고문헌

  • 인터넷 패션 쇼핑몰의 판매촉진 활용에 따른 충동구매와 정보원탐색
    하종경 [2013]
  • 유명인의 매력성 측정
    김정렴 [2016]
  • 왕홍의 판매 생방송 시청이 충동구매에 미치는 영향: 중국 의류 판매를 중심으로
    유현아 [2020]
  • 소셜미디어의 경험과 인플루언서가 소비자의 소셜미디어 만족도와 구매의도에 미치는 영향력에 관한 연구
    이영애 [2020]
  • 사회적 거리, 정보원의 전문성이 온라인 구전으로 인해 형성된 브랜드 태도 및 구매의도에 미치는 영향
    이형록 [2015]
  • 라이브 커머스의 충동구매행동에 대한 영향 요인- 의사사회적 상호작용, 과업 복잡성과 지각된 정보의 양을 중심으로 -
    김효정 [2021]
  • 라이브 커머스는 어떻게 소비자들의 마음을 사로잡았나? 플랫폼 및 BJ 정보원천 특성이 중국 소비자들의 라이브 커머스 구매의도에 미치는 영향과 성별의 조절효과
    온가신 [2020]
  • 국내 라이브커머스 시장, 2025 년 25조원까지 성장 [The domestic live commerce market grew up to 25 trillion in 2025]
  • Understanding and using experimental design analysis for social science research
    Moon, S. B. [1999]
  • Tv home shopping consumers’purchase intention influenced by promotion type for the home appliance products sold on tv shopping channel: a comparative study between taiwan and korea
    Liu, F. C. [2014]
  • The influences of expertise and message appeal on the consumer’s attitudes towards the advertising and the brand in social media advertising
    Park, E. J. [2016]
  • The influence of promotion of tv home shopping on purchasing intention
    Lee, J. E. [2006]
  • The influence of physical attractiveness on attitude confidence and resistance to change
    Joana Mello [2020]
  • The influence of discount and bonus pack on impulse buying and hedonic shoppint motivation
  • The influence of consumers’consumption attitudes on purchasing intention: focus on the moderating effect of sales promotion means
    Zhang, X. [2019]
  • The impact of brand awareness, manufacture, and advertisement models of cosmetics on reliability of on-line reviews and purchase intention
    Park, J. H. [2017]
  • The effects of the characteristics of live commerce and the characteristics of information source on consumer flow and purchase intention
    Choi, I. H. [2021]
  • The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
  • The effects of live commerce customer’s repurchase intention : Focused on beauty, fashion and entertainment
    Song, Y. T. [2021]
  • The effect of mobile shopping live broadcasting characteristics on product purchase intention and viewer persistent-viewing intention:focusing on parasocial interaction and social presence
    Lu, Y. [2020]
  • The effect of live broadcasting characteristics on consumer's purchasing intention in internet environment
    Yu, A, Y. [2020]
  • The effect of consumer characteristics and mobile shopping characteristics on impulse buying and post-purchase evaluations
    Qi, X. [2018]
  • The difference in the effect of face-to-face and digital sales promotion on purchase intention: the moderating effect of promotion framing
    Cho, S. M. [2020]
  • Streaming on Twitch - Fost-ering participatory communities of play within live mixed media
  • Statistics for social sciences research
    Kwon, D. H. [2011]
  • Role of technology attraction and parasocial interaction in social shopping websites
  • Research on Influencing Factors of Users’ Continuance Intention toward Taobao Live Streaming
    冰 吴 [2017]
  • Marketing management
    Kotler, P. [2016]
  • KISA REPORT
  • Is Online Buying Out of Control? Electronic Commerce and Consumer Self-Regulation
  • Intrinsic factors affecting impulsive buying behaviour- Evidence from India
  • Influence factors on purchasing intention of influencer shopping mall
    Kim, H. K. [2020]
  • Fashion marketing
    Ahn, K, W. [2019]
  • Factors affecting intention to purchase of live streaming commerce of Chinese consumers
    Wen, J. [2020]
  • Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction
    Li Xiang [2016]
  • Effects of live commerce attributes and show host attributes on purchase intention: including the moderating effects of participant interaction
    Kim, S. J. [2022]
  • Consumer style and health: The role of impulsive buying in unhealthy eating
  • Believe me, i have no idea what i’m taking about: the effects of source certainty on consumer involvement and persuasion
  • A study on usage motivation and behavior of facebook live broadcasting from the perspective of media-coevolution
  • A study on the purchasing behavior of clothing products in internet shopping malls: focusing on stimulus factors of impulse purchase
    Kim, Y. K. [2008]
  • A study on the impulse buying behavior of fashion products in live-commerce: the perspective of the stimulus-organism-response model
    Kim, S. Y. [2021]
  • A study on the effects of perceived shopping value, men’s cosmetic types of sales, regulatory focus on preference and buying intention:focused on social commerce
    Lee, H. J. [2017]
  • A study on causes for purchasing cosmetics through tv home shopping channels
    Yang, E, Y. [2009]
  • A study of price discount effects on product purchase intention: the moderating role of self observation tendency and compulsive purchase disposition tendency
    Liu, M. [2017]