연구동향 분석

구매 채널과 제품 유형이 공익연계 마케팅의 효과에 미치는 영향

서해진 송태호 2022년

논문상세정보
인용/피인용
' 구매 채널과 제품 유형이 공익연계 마케팅의 효과에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Cause-related Marketing
  • Fairness of CM
  • Level of CM
  • product type
  • shopping channel
  • 공익연계 공정성
  • 공익연계 마케팅(CM)
  • 공익연계 수준
  • 구매채널
  • 제품 유형
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 구매 채널과 제품 유형이 공익연계 마케팅의 효과에 미치는 영향' 의 참고문헌

  • 증권업의 온라인과 오프라인간 가격수용범위(latitude of price acceptance) 차이에 관한 연구
    곽영식 [2004]
  • 자기해석수준에 따른 사회적 책임 활동의 차별적 효과: 브랜드 계층 구조의 관점에서
    서해진 [2018]
  • 메시지 프레임이 공익연계마케팅의 효과에 미치는 영향에 관한 연구 - 공익연계마케팅의 양면성을 중심으로
    서해진 [2015]
  • 단순 할인과 기부 연계 할인의 효과 비교: 이타성, 제품유형에 따른 차이
    박은아 [2016]
  • 기부연계촉진전략에서 제품가격과 기부수준의 관계
    이영란 [2020]
  • 공익연계마케팅의 양면적 특성과 메시지 프레임의 효과에 관한 연구 제품 유형의 조절 효과
    서해진 [2019]
  • 공익연계마케팅에서의 제품속성 및 기부제시방식에 따른 소비자의 기부수준인식
    조형기 [2010]
  • 공익연계 광고의 메시지 소구 유형과 기부수준의 명확성 정도가 광고효과에 미치는 영향
    조용석 [2005]
  • 고객생애가치와 고객자산의 측정에서 경쟁 요인의 역할에 대한 탐색적 연구 : 교차 측정을 통한 실증 비교
    송태호 [2020]
  • 경쟁 시장 환경에서 고객 관계 관리 전략의 차별적 효과에 관한 연구: 통신 산업 사례
    송태호 [2020]
  • Wine online : Search costs affect competition on price, quality, and distribution
  • Why Would Corporations Behave in Socially Responsible Ways ? An Institutional Theory of Corporate Social Responsibility
  • Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-related Marketing
    Human, D [2012]
  • When Donating is Liberating : The Role of Product and Consumer Characteristics in the Appeal of Cause-related Products
  • Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
    Habel, J [2016]
  • Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation Versus Discount Promotions
  • Valuing Public Goods: The Purchase of Moral Satisfaction
    Kahneman, D [1992]
  • Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐Related Marketing Communications
  • Typology of Online Shoppers
    Kau, A. K [2003]
  • To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior
  • The role of brand/cause fit in the effectiveness of causerelated marketing campaigns
  • The experiential aspects of consumption : Consumer fantasies, feelings, and fun
  • The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods
    Mishra, A. [2011]
  • The Influence of Friends on Consumer Spending : The Role of Agency–Communion Orientation and Self-monitoring
    Kurt, D [2011]
  • The Impact of Gratitude (vs Pride) on the Effectiveness of Cause-related Marketing
  • The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-linked Brand
  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
    Grewal, D. [1998]
  • The Effect of Strategic and Tactical Cause-related Marketing on Consumers’ Brand Loyalty
  • The Dynamic Effect of Customer Equity across Firm Growth : The Case of Small and Medium-sized Online Retailers
    Song, T. H [2016]
  • The Dual Processing of Donation Size in Cause-related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons
    Yoo, D [2018]
  • The Differential Motivation and Context Effects of Cause-related Marketing in the Hotel Industry: The Moderating Role of Consumption Value
    Seo, H [2021]
  • Testing the Influence of Message Framing, Donation Magnitude, and Product Category in a Cause-related Marketing Context
    Kureshi, S [2020]
  • Reference Price Research : Review and Propositions
    Mazumdar, T [2005]
  • Price Fairness Perceptions and Customer Loyalty in a Retail Context
  • On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-related Marketing(CRM)
  • Multi-channel Price Differentiation: An Empirical Investigation of Existence and Causes
    Wolk, A [2010]
  • Mental simulati on and product evaluation: the affective and cognitive dimensions of process versus outcome simulation
    Zhao, M. [2011]
  • Mental accounting matters
  • Licensing Effect in Consumer Choice
    Khan, U [2006]
  • Justification effects on consumer choice of hedonic and utilitarian goods
  • Interactive home shopping : Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
    Alba, J. [1997]
  • Influence of Kinship on Donors' Mental Burden in Living Donor Liver Transplantation
    Erim, Y [2012]
  • How do price fairness perceptions differ across culture?
  • How Social Presence Influences Impulse Buying Behavior in Live Streaming Commerce? The Role of SOR Theory
    Ming, J [2021]
  • How Much to Give?—The Effect of Donation Size on Tactical and Strategic Success in Cause-related Marketing
  • Hedonic consumption : Emerging concepts, methods and propositions
  • Gilt and Guilt : Should Luxury and Charity Partner at the Point of Sale?
    Hagtvedt, H [2016]
  • Frictionless Commerce? A Comparison of Internet and Conventional Retailers
  • Feeling Good! Doing Good! An Exploratory Look at the Impulsive Purchase of the Social Good
    Taute, H [2004]
  • Executive Summary
  • Embedded Premium Promotion: Why It Works and How to Make It More Effective
    Arora, N [2007]
  • Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds
    Mazumdar, T [1992]
  • Effects of Price Premium and Product Type on the Choice of Cause Related Brands : a Singapore Perspective
  • Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
    서해진 [2020]
  • Earning the right to indulge : Effort as a determinant of customer preferences toward frequency program rewards
    Kivetz, R. [2002]
  • Donations to Charity as Purchase Incentives : How Well they Work May Depend on What You are Trying to Sell
  • Correlates of Price Acceptability
  • Convergence Marketing
    Wind, Y [2002]
  • Consumer Search and Satisfaction with Mental Health Services
  • Conceptualizing Guilt in the Consumer Decision making Process
  • Chinese Consumers' Response toward Cause-Related Marketing: A Com parison between the Coastal and Inland regions
    Wang, L [2016]
  • Cheapened Altruism : Discounting Personally Affected Prosocial Actors
  • Charitable Motives and Bidding in Charity Auctions
  • Cause-relating Marketing : The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions
  • Cause-related marketing: Designing Successful Campaigns
    Fries, A. J [2010]
  • Cause-related Marketing : Scepticism and Warm Glow as Impacts of Donation Size on Purchase Intention
  • Cause related marketing : A co-alignment of marketing strategy and corporate philanthropy
  • Cannibalization or Synergy? Consumers' Channel Selection in Online–offline Multichannel Systems
    Kollmann, T [2012]
  • Attitude Functions in Advertising: The Interactive role of Products and Self- monitoring
    Shavitt, S. [1992]
  • An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products : The Moderating Effects of Household and Product Characteristics
    Chu, J [2010]
  • Advances in Research on Mental Accounting and Reason-based Choice
    Kivetz, R [1999]
  • ACR North American Advances. 11
  • A typology of online shoppers based on shopping motivations
    Rohm, A. J. [2004]
  • A Comparison of Donation’s Price Fairness Perception Across Online and Offline Purchase Contexts
  • 2021 Ushers in a New Era of Corporate Activism
  • 2017 Cone Communications CSR STUDY