연구동향 분석

럭셔리브랜드에 대한 전자구전이 브랜드구매의도에 미치는 영향: 정서적애착의 매개효과

최철재 2022년

논문상세정보
인용/피인용
' 럭셔리브랜드에 대한 전자구전이 브랜드구매의도에 미치는 영향: 정서적애착의 매개효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Brand Image
  • Brand Purchase Intention
  • Brand Trust
  • Emotional Attachment
  • e-wom
  • 브랜드 구매의도
  • 브랜드 이미지
  • 브랜드신뢰
  • 전자구전
  • 정서적애착
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 럭셔리브랜드에 대한 전자구전이 브랜드구매의도에 미치는 영향: 정서적애착의 매개효과' 의 참고문헌

  • eWOM and Accomodation: An Analysis of the Factors that influence Travelers’ Adoption of Information from Online Reviews
  • You are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands,
  • When are Extreme Ratings more Helpful? Empirical Evidence on the Moderating Effects of Review Characteristics and Product Type
  • Unpacking Brand Loyalty in Retailing: A Three-Dimensional Approach to Customer-Brand Relationships
  • Unlocking the Customer Engagement, Brand Loyalty Relationship in Tourism Social Media: The Roles of Brand Attachment and Customer Trust
  • Trust-based Commitment: Multidimensional Consumer-Brand Relationships
    Hess, Jeff [2005]
  • The Word-of-Mouth Phenomenon in the Social Media Area
  • The Ties that Bind: Do Brand Attachment and Brand Passion Translate into Consumer Purchase Intention?
  • The Role of Social Support on Relationship Quality and Social Commerce
  • The Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Consumer Involvement on Emotional Attachment: Global vs. Local Brand
  • The Four Levels of Loyalty and The Pivocal Role of Trust: A Study of Online Service Dynamics
  • The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms
  • The Effect of Online Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
  • The Effect of Electronic Word-of-Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran
  • The Effect of Electronic Word-of-Mouth on Brand Image and Purchase Intention: A Conceptual Paper
  • The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application concerning Cell Phone Brands for Youth Consumers in Turkey
  • Strategic Brand Concept-Image Management
  • Sociality Through Social Network Sites
  • Resistance to Brand Name Change: Antecedents and Consequences on Brand Equity
  • Perceived Usefulness of Online Consumer Reviews: An Exploratory Investigation Across Three Services Categories
  • Online Word-of-Mouth Antecedents, Attitude and Intention-to-Purchase Electronic Products in Parkistan
  • Moderating the Impact of Corporate Social Responsibility on Sustainable Purchase Intentions: Insights into Brand Trust and Brand Loyalty
  • Marketing Management
  • International Social Action in Virtual Communities
  • Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect
  • Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Origin vs Counterfeits of Luxury Brand
  • Human Brands: Investigating Antecedents to Consumers’ Strong Attachment to Celebrities
  • How Brand Image drives Brand Equity
  • Examining the Role of Two Aspects of eWOM in Online Repurchase Intention: An Integrated Trust-Loyalty Perspective
  • Empirical Analysis of Corporate Cyber Endorsers’ Effects on Brand Attachment Performance
  • Electronic Word-of-Mouth in the Marketing Context: A State of the Art Analysis and Future Directions
  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
  • E-Commerce: The Role of Familiarity and Trust
  • Does Brand Trust Matter to Brand Equity?
  • Developing a Matrix for Assessing Serviceability of U.S. Online Travel Agency Websites
  • Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience
  • Determinants of Consumer Engagement in Electronic Word-of-Mouth(e-WOM) in Social Networking Sites
  • Determinant Factors Influencing e-WOM
  • Customer Review or Influencer Endorsement: Which One influences Purchase Intention More
  • Corporate Reputation and Retail Bank Selection: The Moderating Role of Brand Image
  • Consumer Engagement with eWOM on Social Media: The Role of Social Capital
  • Conceptualizing Measuring and Managing Customer based brand equity
  • Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intention in the Social Media Era
  • Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective
  • Brand Image, eWOM, Trust and Online Purchase Intention of Dogital Products among Malaysian Consumers
  • Brand Attachment and Oppositional Loyalty: The Moderating Role of Moral Identity
    Cheng, Gou [2021]
  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differenciation of Two Critical Brand Equity drives
  • Beyond Attitudes: Attachment and Consumer Behavior
  • Attachment and Loss
  • Association between A Parent’s Brand Passion and A Child’s Brand Passion: A Moderated-Mediation Model
  • Antecedents and Outcomes of Online Brand Engagement: The Role of Brand Love on Enhancing Electronic Word-of-Mouth
  • A Strategy for Enhancing Senior Tourists’ Well-Being Perception: Focusing on the Experience Economy
  • A Comparison of the Emotional and Motivational Aspects in the Purchase of Luxury Products versus Counterfeits