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상품권 유형과 소비목적이 상품권 구매의도에 미치는 영향: 소비 정당성의 매개된 조절효과를 중심으로

임현빈 이성호 2022년

논문상세정보
인용/피인용
' 상품권 유형과 소비목적이 상품권 구매의도에 미치는 영향: 소비 정당성의 매개된 조절효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • consumption goal
  • gift cards
  • justification of consumption
  • money
  • time
  • 돈
  • 상품권
  • 소비 정당성
  • 소비목적
  • 시간
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 상품권 유형과 소비목적이 상품권 구매의도에 미치는 영향: 소비 정당성의 매개된 조절효과를 중심으로' 의 참고문헌

  • 화폐의 명칭에 따른 프레이밍의 변화: 상품권 프레이밍과 할인권 프레이밍의 비교를 중심으로
    구지은 [2015]
  • 선물로서의 현금과 상품권이 소비자의 상품 선택과 소비 경험에 미치는 차별적 영향
    하영원 [2010]
  • 상품권유형과 메시지 해석수준이 상품권 선물의도에 미치는 영향
    박소진 [2018]
  • 상품권 발행규모 년 11조원 넘어...규제 필요
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    Gunasti, K. [2018]
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  • Gift Cards and Mental Accounting: Green-lighting Hedonic Spending
    Helion, C. [2014]
  • Format Matters in the Mental Accounting of Funds: The Case of Gift Cards and Cash Gifts
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  • Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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