연구동향 분석

평점과 후기가 경험재 구매 의도에 미치는 영향: 선호 유사성과 선호 차별성의 조절 효과

안서원 2022년

논문상세정보
인용/피인용
' 평점과 후기가 경험재 구매 의도에 미치는 영향: 선호 유사성과 선호 차별성의 조절 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • experiential product
  • preference differentiation
  • preference similarity
  • rating
  • review
  • search product
  • 경험재
  • 선호 유사성
  • 선호 차별성
  • 탐색재
  • 평점
  • 후기
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 평점과 후기가 경험재 구매 의도에 미치는 영향: 선호 유사성과 선호 차별성의 조절 효과' 의 참고문헌

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