연구동향 분석

도시 공공공간의 장소 브랜딩 적용 분석연구 - 중국 상하이 사례를 중심으로 -

주가혜 이현성 김주연 2022년

논문상세정보
인용/피인용
' 도시 공공공간의 장소 브랜딩 적용 분석연구 - 중국 상하이 사례를 중심으로 -' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Collaborative Governance
  • Place Making
  • Urban Public Places
  • marketing
  • place branding
  • 도시 공공장소
  • 마케팅
  • 장소만들기
  • 장소브랜딩
  • 협력적 거버넌스
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
878 0

0.0%

' 도시 공공공간의 장소 브랜딩 적용 분석연구 - 중국 상하이 사례를 중심으로 -' 의 참고문헌

  • 뉴노멀 시대의 장소 브랜딩
    이광호 [2021]
  • 공간 설계지원 및 시각화 웹 앱 분석과 지능형 기술 활용성 고찰
    조하영 [2022]
  • Toward a Theory of Brand Co-creation with Implications for Brand Governance
  • The Influence of Stakeholder Involvement on the Effectiveness of Place Branding
  • The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management
  • Special Section : The future of place branding
  • Spatial planning and place branding : Rethinking relations and synergies
  • Social media as a destination marketing tool : its use by national tourism organisations
    Hays, S. [2013]
  • Residents’ place satisfaction and place attachment on destination brand-building behaviors : Conceptual and empirical differentiation
    Chen, N. [2018]
  • Researching Place Identity
    Oliver, J. [2016]
  • Reframing place promotion, place marketing and place branding-moving beyond conceptual confusion
    Boisen, M. [2018]
  • Public value‑driven place branding. The way forward?
  • Place marketing, policy integration and governance complexity : an analytical framework for FDI promotion
  • Place marketing, place branding and foreign direct investments : Define their relationship in the frame of local economic development process
    Metaxas, T. [2010]
  • Place attachment, place identity, and place memory : Restoring the forgotten city past
    Lewicka, M. [2008]
  • NEW URBAN: AGENDA
    Joan, Clos [2017]
  • International Place Branding Yearbook 2011
  • Cities for People
    Jan, Gehl [2010]
  • Branding the destination versus the place : The effects of brand complexity and identification for residents and visitors
    Zenker, S. [2017]
  • Branding a City: A Conceptual Approach for Place Branding and Place Brand Management
    Zenker, S. [2010]
  • An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation