연구동향 분석

패키지의 심적 시뮬레이션이 가정간편식 유형에 따라 구매의도에 미치는 영향: 과정-즐거움의 조절된 매개효과

김지호 최승혁 2022년

논문상세정보
인용/피인용
' 패키지의 심적 시뮬레이션이 가정간편식 유형에 따라 구매의도에 미치는 영향: 과정-즐거움의 조절된 매개효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • HMR)
  • IKEA Effect
  • Meal kit
  • Process Enjoyment
  • homemealreplacement(hmr)
  • mentalsimulation
  • outcome simulation
  • process simulation
  • retort
  • 가정간편식(Home Meal Replacement
  • 결과 시뮬레이션
  • 과정 시뮬레이션
  • 과정 즐거움
  • 레토르트
  • 밀키트
  • 심적 시뮬레이션
  • 이케아 효과
  • 제품 사진
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
165 0

0.0%

' 패키지의 심적 시뮬레이션이 가정간편식 유형에 따라 구매의도에 미치는 영향: 과정-즐거움의 조절된 매개효과' 의 참고문헌

  • 컨조인트 분석을 활용한 중국과 일본 소비자의 한식 가정식사대용식 패키지 디자인선호 분석
    유선영 [2018]
  • 외식업체 밀키트(Meal Kit)상품에 대한 1인가구의 주관적 인식유형 분석연구
    김찬우 [2020]
  • 식생활 라이프스타일에 따른 밀키트(Meal Kit)의 선택속성이 만족에 미치는 영향
    오왕규 [2021]
  • 밀키트(Meal-kit) 포장디자인이 브랜드이미지, 고객만족에 미치는 융합적 영향
    왕호 [2021]
  • 밀키트(Meal-Kit) 제품의 선택 속성에 대한 중요도-만족도 분석
    양유영 [2019]
  • 밀키트(Meal Kit)상품의 선택속성이 구매행동과 만족도에 미치는 영향 연구
    정현채 [2020]
  • 밀키트 선택 속성이 소비자의 구매에 미치는 영향 조사 연구: 라이프스타일 유형별 분석을 중심으로
    박성진 [2021]
  • 레토르트식품의 규격 및 정의
    Cha, H. S. [1996]
  • 라이프스타일에 따른 중식(HMR)시장의 세분화:서울 강남 S백화점의 중식(HMR) 소비자를 중심으로
    김주연 [2005]
  • 가정편의식 패키지 디자인에 대한 사용자 평가 연구
    양근영 [2019]
  • 가공밥 상품개발을 위한 소비자 선호도 및시장수요 분석
    최종우 [2016]
  • Without words : The effects of packaging imagery on consumer perception and response
  • Why customers value self-designed products : The importance of process effort and enjoyment
    Franke, N. [2010]
  • When mental simulation hinders behav"ior : The effects of process-oriented thinking on decision difficulty and performance
  • Understanding the effects of process-focused versus outcome-focused thought in response to advertising
  • This logo moves me : Dynamic imagery from static images
    Cian, L. [2014]
  • The “visual depiction effect” in advertising: Facilitating embodied mental simulation through product orientation
  • The role of imagery in promoting organic food
  • The role of imagery in information processing : Review and extensions
  • The role of ad-evoked consumption visions in predicting brand attitudes : A relevancy principle model
    Chang, C. [2012]
  • The mental representation of movement when static stimuli are viewed
  • The impact of dynamic presentation format on consumer preferences for hedonic products and services
  • The effects of mental simulation on coping with controllable stressful events
  • The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions : perspectives from the load theory of attention and cognitive control
    Zhang, Y. [2020]
  • The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers
    Ku, H. H. [2012]
  • The effect of new package design on product attention, categorization and evaluation
  • The effect of food toppings on calorie estimation and consumption
    Jiang, Y. [2014]
  • The effect of examining actual products or product descriptions on consumer preference
  • The blender effect : Physical state of food influences healthiness perceptions and consumption decisions
    Szocs, C. [2016]
  • The associations among family meal frequency, food preparation frequency, self-efficacy for cooking, and food preparation techniques in children and adolescents
  • The IKEA effect : When labor leads to love
  • Tell me what you imagine and I will tell you what you want : The effects of mental simulation on desire and food choice
  • Seeking the Ideal Form : Product Design and Consumer Response
  • Ready-meal consumption : associations with weight status and cooking skills
  • RTP(Ready to Prepare) 가정편의식(HMR) 제품의 재구매의도에 관한 연구 : 밀키드(Meal kit)를 중심으로
    박민희 [2019]
  • RTC형 밀키트(Meal Kit) 가정식 대체식품(HMR)의 선택속성에 대한 IPA 분석
    오왕규 [2019]
  • Product shape as a design innovation strategy
  • Process vs. outcome: Effects of food photo types in online restaurant reviews on consumers’ purchase intention
    Liu, H. [2022]
  • Price search in the retail grocery market
  • Photo vs. art? The design of consumption guidance in cultural food consumption
    Wu, L. L. [2021]
  • Perspectives on learning to cook and public support for cooking education policies in the United States : a mixed methods study
  • Packaging-the fifth P in the marketing mix
  • Packaging as brand communication : effects of product pictures on consumer responses to the package and brand
  • Neural simulation of action : a unifying mechanism for motor cognition
  • Motivation of software developers in Open Source projects : an Internet-based survey of contributors to the Linux kernel
    Hertel, G. [2003]
  • Mental simulati on and product evaluation: the affective and cognitive dimensions of process versus outcome simulation
    Zhao, M. [2011]
  • Mental representations : A dual coding approach
    Paivio , A [1990]
  • Importance of cooking skills for balanced food choices
  • Imagine yourself in the product : Mental simulation, narrative transportation, and persuasion
  • Imagery and verbal processes
    Paivio, A. [2013]
  • I cooked it myself : Preparing food increases liking and consumption
    Dohle, S. [2014]
  • How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy : The case of crisps(potato chips)in Spain
  • Harnessing the imagination : Mental sim"ulation, self-regulation, and coping
  • HMR 패키지디자인의 시각적 요인이 브랜드 선호도, 브랜드 충성도, 재구매 의도에 미치는 영향: 대형마트 HMR 상품을 중심으로
    이동준 [2018]
  • Get it? Got it. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity
  • From thought to action : Effects of process-versus outcome-based mental simulations on performance
    Pham, L. B. [1999]
  • Food on the Move : The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption
    Mulier, L. [2021]
  • Fluency of consumption imagery and the backfire effects of imagery appeals
  • Experiencing products in the virtual world : The role of goal and imagery in influencing attitudes versus purchase intentions
  • Effects of product unit image on consumption of snack foods
  • Differences in the relative influence of product attributes under alternative processing conditions : Attribute importance versus attribute ease of imagability
  • Diagnostic Pathology of Infectious Disease
  • Coping and the simulation of events
  • Consumption visions in consumer decision making
  • Conceptual effects on representational momentum
    Reed, C. L. [1996]
  • Advertising models in the act of eating : How the depiction of different eating phases affects consumption desire and behavior
    Palcu, J. [2019]
  • A review of sensory imagery for consumer psychology