연구동향 분석

Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity

안준상 강준호 2022년

논문상세정보
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' Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • alignment
  • brand personality
  • familiarity
  • player signing
  • team branding
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity' 의 참고문헌

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