연구동향 분석

브랜드 진정성과 구전의도 간 관계에서 개인주의 성향의 조절효과 연구

장유진 김태환 2022년

논문상세정보
인용/피인용
' 브랜드 진정성과 구전의도 간 관계에서 개인주의 성향의 조절효과 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Collectivism
  • Cultural Distance
  • Individualism
  • Key Words: Brand Authenticity
  • wordof-mouth intention
  • 개인주의
  • 구전 의도
  • 문화적 거리
  • 집단주의
  • 핵심어: 브랜드 진정성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
994 0

0.0%

' 브랜드 진정성과 구전의도 간 관계에서 개인주의 성향의 조절효과 연구' 의 참고문헌

  • 브랜드 진정성이 구전 및 구매의도에 미치는 영향: 노력 절감과 브랜드 신뢰의 매개효과
    이시내 [2016]
  • 모델의 불확실성을 반영한 준거가격효과의 모형화
    장광필 [2001]
  • 광고와 입소문이 문화상품의 소비에 미치는 영향 연구 : 행위자기반모형을 이용한 영화 선택 패턴 분석
    이경재 [2007]
  • ‘갓뚜기’의 착한마케팅은 언제나 성공하지 않는다
  • Word of mouth communication within online communities : conceptualizing the online social network
    Brown, J. [2007]
  • The impact of brand authenticity on brand trust and SME growth: A CEO perspective
    Eggers, F. [2013]
  • The effect of word of mouth on sales : Online book reviews
  • The Evaluation of Health and Social Care Partnerships : An Analysis of Approaches and Synthesis for the Future
  • Socialties and word of mouth referral behavior
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  • Older consumers’ disposition of special possessions
  • Multi variate Data Analysis
    Hair, J. F. [1998]
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    Napoli, J [2014]
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    Hui . C. H. [1988]
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  • Electronic word-of-mouth in hospitality and tourism management
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  • Culture and organizations
  • Crafting brand authenticity : The case of luxury wines
  • Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser is Used in the Ad
  • Converging measurement of horizontal and vertical individualism and collectivism
  • Brands as a mean of consumer self-expression and desired personal lifestyle
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  • Brand Equity as a Signaling Phenomenon
    Erdem, T [1998]
  • Brand Credibility, Brand Consideration, and Choice
    Erdem, T [2004]
  • Brand Authenticity: An Integrative Framework and Measurement Scale
    Morhart, F [2015]
  • Authenticity in branding–exploring antecedents and consequences of brand authenticity
    Fritz, K. [2017]
  • Authenticity : What consumers really want
  • Attitude change, media and word of mouth
    Day, G. S. [1971]
  • A review of research on electronic word-of-mouth in hospitality and tourism management
    Chen, Y. F. [2016]