연구동향 분석

‘Fun’한 맛: 부조화 식품의 부조화와 소비자 반응의 관계에 재미 정서의 영향

김지호 김은경 2022년

논문상세정보
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' ‘Fun’한 맛: 부조화 식품의 부조화와 소비자 반응의 관계에 재미 정서의 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Consumer emotion
  • Incongruity marketing
  • Schema consistency effects
  • incongruity
  • perceived fun
  • 부조화
  • 부조화 마케팅
  • 소비자 정서
  • 스키마 일치성 효과
  • 지각된 재미
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' ‘Fun’한 맛: 부조화 식품의 부조화와 소비자 반응의 관계에 재미 정서의 영향' 의 참고문헌

  • 패키지 디자인에서의 콜라보레이션 사례에 관한 연구 -화장품 패키지 디자인 중심으로-
    윤고은 [2011]
  • 재미(Fun) 광고 효과에 관한 실증적 연구
    이재록 [2007]
  • 인구총조사
  • 유머형성 기제에 따른 유머소구 광고의 심리적 경험구조
    박희랑 [2001]
  • 비대면 소통 플랫폼 맞춤형 영상 합성 기술 연구 : 디지털 문화 소비의 주요 계층인 MZ세대를 중심으로
    황서빈 [2021]
  • 브랜드 의인화 광고의 효과 : 저관여 서비스 및 제품을 중심으로
    서문식 [2014]
  • 동공지표를 이용한 유머 광고의 효과 연구: 부조화-해소 이론을 중심으로
    김지호 [2008]
  • 긍정적 기분과 자기 조절: 정서평가/정서조절 메커니즘과 제품정보의 역할을 중심으로
    유동호 [2017]
  • 공동브랜딩의 적합성과 브랜드자산의 구성요소에 관한 연구
    최용주 [2015]
  • 감성광고에 대한소비자 공감(empathy)의 효과
    성영신 [2007]
  • “너무 과했나”...‘젤리치킨, 소다맛 호빵’을 향한 엇갈린 시선
  • When Identity Marketing Backfires : Consumer Agency in Identity Expression
  • When Does Humor Enhance or Inhibit Ad Responses?-The Moderating Role of The Need for Humor
  • When Are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance
  • What Is Meant by Calling Emotions Basic
    Ekman, Paul [2011]
  • Visual Metaphors in Ads : The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness
  • Uniqueness: The Human Pursuit of Difference
  • To The Study of Emotions in Economic Behavior
  • The Social Self : On Being the Same and Different at the Same Time
  • The Role of Imagination-Focused Visualization on New Product Evaluation
    Zhao, Min. [2009]
  • The Role of Expectancy and Relevancy In Memory for Verbal and Visual Information : What Is Incongruency?
  • The Role of Arousal in Congruity-Based Product Evaluation
  • The Psychology of Humor
  • The Psychology of Emotion
  • The Moderating Role of Involvement And Differentiation In The Evaluation of Brand Extensions
    Maoz, Eyal [2002]
  • The Long-Term Predictive Validity of the Consumers’ Need for Uniqueness Scale
  • The Humorous Message Taxonomy : A Framework for The Study of Humorous Ads
  • The Games People Play : How The Entertainment Value of Online Ads Helps Or Harms Persuasion
  • The Effects of Sequential Introduction of Brand Extensions
  • The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
  • The Effects of Effort toward Comprehension on Recall
  • The Effects of Between-Partner Congruity on Consumer Evaluation of Co-branded Products
  • The Effects of Affective and Cognitive Elaborations from Facebook Posts on Consumer Attitude Formation
  • The Effects of Ad Context and Gender on The Identification of Visually Incongruent Products
  • The Effect of Scarcity on The Purchase Intentions of Prevention And Promotion Motivated Consumers
  • The Dual Process of Co-branded New Products: Why Fit Is Not All That Matters
  • Statistical Mediation Analysis With a Multicategorical Independent Variable
  • Social Interaction And Low Involvement Products
  • Social Cognition
  • Sensation Seeking (Psychology Revivals): Beyond The Optimal Level of Arousal
  • Schematic bases of social information processing
  • Schema Strength, Processing Opportunity, and The Rewarding Nature of Incongruity Resolution In Advertising
  • Schema Congruity as A Basis for Product Evaluation
  • Reversing the Placebo : Performance-Branded Experiences Can Undermine Consumer Performance
  • Relationships Among Affective and Cognitive Factors in Humor
  • Oxytocin May Mediate the Benefits of Positive Social Interaction and Emotions
  • Novelty, Complexity, Incongruity, Extrinsic Motivation, and the GSR
  • Measuring Preferences for Really New Products
  • Measuring Emotions in The Consumption Experience
  • Is that Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  • Inspire Me To Donate : The Use of Strength Emotion In Donation Appeals
  • Innovativeness, Novelty Seeking, and Consumer Creativity
  • Identifiable but not identical: Combining social identity and uniqueness motives in choice
    Chan, Cindy [2012]
  • Hyperboles In Advertising : A Serial Mediation of Incongruity and Humour
    Huang, Ying [2020]
  • Humorous Complaining
  • Humor and laughter:Theory, Research and Applications
  • Humor In Advertising: A Comprehensive Analy
  • Humor Comprehension In Older Adults
  • Human Associative Memory: A Brief Edition
  • Get It? Got It. Good!Enhancing New Product Acceptance By Facilitating Resolution of Extreme Incongruity
  • Freedom to Be: A New Sociology of Leis
  • Examining The Effect of Humor In Environmentally-Friendly Advertising
  • Encouraging Existing Customers to Switch to Self-Service Technologies : Put a Little Fun in Their Lives
  • Emotions Are Social
  • Effects of Stimulus Complexity and Incongruity on Duration of EEG Desynchronization
  • Effects of Game-Product Congruity on In-App Interstitial Advertising and The Moderation of Media-Context Factors
  • Distinctions of Fun, Enjoyment and Leisure
  • Consumer Perceptions of Cobrands : The Role of Brand Positioning Strategies
  • Consumer Evaluations of Brand Extensions
  • Consumer Evaluation of Brand Alliance Signals
  • Cognition and Categorization
  • Central and Peripheral Routes to Advertising Effectiveness : The Moderating Role of Involvement
  • Building Online Brands Through Brand Alliances in Internet
  • Basic Objects in Natural Categories
  • Attitude Toward The Ad : An Assessment of Diverse Measurement Indices Under Different Processing"Sets"
  • An Introduction to The Sport Commitment Model
  • An Attitudinal Model of Technology-Based Self-Service:Moderating Effects of Consumer Traits and Situational Factors
  • An Approach to Environmental Psychology
  • Alliances Between Corporate and Fair Trade Brands : Examining the Antecedents of Overall Evaluation of The Co-branded Product
  • Affect and Cognition:The 17th Annual Carnegie Symposium on Cognition
  • Affect Generalization to Similar and Dissimilar Brand Extensions
  • A Theory of Cognitive Dissonance
  • A Process-Tracing Study of Brand Extension Evaluation
  • A Meta-Analysis of Humor in Advertising
  • <90년생이 온다>
    임홍택 [2018]