연구동향 분석

고급화장품 브랜드에 대한 구전정보 및 전자구전정보가 브랜드구매의도에 미치는 영향- 브랜드신뢰 매개역할 및 브랜드이미지 조절효과 -

디마 마호메드 알디얍 최철재 민대규 2022년

논문상세정보
인용/피인용
' 고급화장품 브랜드에 대한 구전정보 및 전자구전정보가 브랜드구매의도에 미치는 영향- 브랜드신뢰 매개역할 및 브랜드이미지 조절효과 -' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • (e)WOM
  • (전자)구전
  • Brand Image
  • Brand Trust
  • 브랜드 이미지
  • 브랜드신뢰
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,170 0

0.0%

' 고급화장품 브랜드에 대한 구전정보 및 전자구전정보가 브랜드구매의도에 미치는 영향- 브랜드신뢰 매개역할 및 브랜드이미지 조절효과 -' 의 참고문헌

  • 온라인쇼핑, 구매후기가 승패를 가른다
  • What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
  • WOM or eWOM or Something Else; How Does the Web Affect Our Dependence on Shopping Information Sources
    Nakayama, M [2010]
  • The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits
    Bian, X. [2011]
  • The relationship of service quality, word of mouth, and repurchase intention in online transportation services
  • The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
  • The influence of brand awareness, brand image on eWOM mediated by brand trust in the asia refund process during COVID-19 pandemic in Jakarta 2020
  • The effect of electronic word of mouth on brand image and purchase intention
  • The different effects of online consumer reviews on consumers, purchase intentions depending on trust in online shopping malls: an advertising perspective
    Lee, J. [2011]
  • The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy
  • The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention: The Moderating Effects of Wordof-Mouth
    Long-Yi, L. [2010]
  • The Influence of Corporate Image, Relationship Marketing and Trust on Purchase Intention
    Lin, L. Y. [2010]
  • Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning
    Wang, Y. [2017]
  • Service quality and price perception of service: Influence on word-of-mouth and revisit intention
  • Restaurant experiences triggering positive electronic word-of-mouth(eWOM)motivations
    Jeong, E. [2011]
  • Measuring Brand Equity across Products and Markets
  • Markets entry of a low cost airline and impacts on the Brazilian business travelers
  • Investigating the Factors Influence Tweens' Purchase Intention through Peer Conformity in Taiwan
  • Impact of online WOM on destination trust and intention to travel
  • Electronic word-of-mouth via consumer-opinion platforms
  • Electronic word-of-mouth in hospitality and tourism management
  • Effects of brand love, personality and image on word of mouth
  • Effects of Word of Mouth and Product-arttribute information on persuasion
    Herr, P. M. [1991]
  • Effects of Store Image and Store Brand Price Image on Store Brand Purchase Intention
  • Effect of restaurant patrons' regret and disappointment on dissatisfaction and behavioral intention
    Jang, Y. J. [2013]
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  • Building Effective Online Marketplaces with Institution-based Trust
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