연구동향 분석

라이브 스트리밍 커머스 수용과정에서 신뢰전이가 쇼핑행동에 미치는 영향

강인원 윤소정 안은종 양람 2022년

논문상세정보
인용/피인용
' 라이브 스트리밍 커머스 수용과정에서 신뢰전이가 쇼핑행동에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Shopping Behavior
  • Live Streaming Shopping
  • Uncertainty reduction
  • shopping attitude
  • trust
  • trust transference
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,664 0

0.0%

' 라이브 스트리밍 커머스 수용과정에서 신뢰전이가 쇼핑행동에 미치는 영향' 의 참고문헌

  • 인터넷 개인 방송 왕홍을 통한 제품 구매와 관련된 중국 소비자 태도에 영향을 미치는 요인
    장의녕 [2018]
  • 온라인 오픈마켓 플랫폼 신뢰가 판매자 신뢰와 거래만족, 그리고 지속사용의도에 미치는 영향: 신뢰전이를 중심으로
    김상수 [2019]
  • 오프라인-온라인 멀티채널 상황에서 불확실성, 전환비용, 오프라인 신뢰 및 개인의 부정감정이 사용자 지속구매의도에 미치는 영향에 관한 실증연구
    전현규 [2016]
  • 소비자의 불확실성 유형과 불확실성 감소 행동에 관한 탐색적 연구
    유애리 [2018]
  • 라이브 커머스는 어떻게 소비자들의 마음을 사로잡았나? 플랫폼 및 BJ 정보원천 특성이 중국 소비자들의 라이브 커머스 구매의도에 미치는 영향과 성별의 조절효과
    온가신 [2020]
  • When choice is demotivating : Can one desire too much of a good thing?
  • What makes an ERP implementation relationship worthwhile: Linking trust mechanisms and ERP usefulness
    Gefen, D. [2004]
  • What drives consumer shopping behavior in live streaming commerce?
    Xu, X. [2020]
  • What Trust Means in E-Commerce Customer Relationships : An Interdisciplinary Conceptual Typology
  • Utilitarian and hedonic motivations for live streaming shopping
    Cai. J. [2018]
  • Trust Transfer on the World Wide Web
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    Lee, K. C. [2007]
  • The use of pledges to build and sustain commitment in distribution channels
  • The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
    Thomson, M. [2005]
  • The role of live streaming in building consumer trust and engagement with social commerce sellers
  • The risk-based view of trust : A conceptual framework
    Das, T. K. [2004]
  • The loyalty effect: The hidden force behind growth, profits and lasting
  • The influences of relationship marketing strategy and transaction cost on customer satisfaction, perceived risk, and customer loyalty
  • The impact of customer satisfaction and relationship quality on customer retention : A critical reassessment and model development
  • The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
    Park, J. H. [2020]
  • The effect of word of mouth on sales : Online book reviews
  • The effect of trust transference in multi-banking channels; offline, online and mobile
    Kang, I. [2011]
  • The dimensions of advertising involvement
  • The commitment-trust theory of relationship marketing
  • The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty
  • The Impact of Live Video Streaming on Online Purchase Intention
    Zhang, M. [2020]
  • The 47th Statistical Report on China’s Internet Development Report
  • Shaping up for e-commerce : institutional enablers of the organizational assimilation of web technologies
  • Relationships between providers and users of market research : The dynamics of trust within and between organizations
    Moorman C. [1992]
  • Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance
  • Multivariate data analysis with reading
  • Multivariate Data analysis 67Th Edition. Pearson, NJ: Prentice Hall. Human: Critique And Reformulation
    Hair, J. F. [2006]
  • Live streaming commerce from the sellers’perspective: implications for online relationship marketing
  • Live streaming commerce and consumers’ purchase intention : An uncertainty reduction perspective
    Lu, B. [2021]
  • LISREL 8: Structural equation modeling with the SIMPLIS command language
  • Knowledge sharing and social media : Altruism, perceived online attachment motivation, and perceived online relationship commitment
    Ma, W. W. [2014]
  • Human brands : Investigating antecedents to consumers ’ strong attachments to celebrities
  • How social ties influence customers’ involvement and online purchase intentions
    Ma, L. [2021]
  • How perceived behavioral control affects trust to purchase in social media stores
  • How live streaming influences purchase intentions in social commerce : an IT affordance perspective, Electron
    Sun. Y. [2019]
  • How do different types of community commitment influence brand commitment? The mediation of brand attachment
    Zhang, N. [2013]
  • How attachment affects user stickiness on live streaming platforms : A socio-technical approach perspective
    Li, Y. [2021]
  • Examining the impact of privacy, trust and risk perceptions beyond monetary transactions : An integrated model
    Liao, C. [2011]
  • Enhancing Consumer Engagement in E-commerce Live Streaming via Relational Bonds
    Hu, M. [2020]
  • Electronic word-of-mouth via consumer-opinion platforms : What motivates consumers to articulate themselves on the Internet
  • Effects of customer trust on engagement in live streaming commerce : mediating role of swift guanxi
    Guo, L. [2021]
  • E-commerce : the role of familiarity and trust
    Gefen , D. [2000]
  • Developing and validating trust measures for e-commerce : an integrative typology
  • Determinants of Continuity in Conventional Industrial Channel Dyads
    Anderson, E [1989]
  • Credibility of electronic word-of-mouth : Informational and normative determinants of on-line consumer recommendations
  • Central or peripheral? Cognition elaboration cues–continuance intention of mobile health application sin the developing markets
    Chen, Y. L. [2018]
  • Building member attachment in online communities : Applying theories of group identity and interpersonal bonds
    Ren, Y. [2012]
  • Brand attachment : construct and theoretical evolution
  • Brand Synthesis : The Multidimensionality of Brand Knowledge
  • Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
  • An integrative model of organizational trust
  • An empirical study on the impact of e-commerce live features on consumers’ purchase intention : From the perspective of flow experience and social presence
    Wang, H. [2021]
  • An empirical study of the factors affecting social network service use
    Kwon, O. [2010]
  • After the new wears off : The temporal context of product involvement
  • A meta-analysis of satisfaction in marketing channel relationships
  • A meta-analysis of online trust relationships in e-commerce
    Kim, Y. [2017]