연구동향 분석

Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)

Ali Alikhani Pooria Mokhtarian 2021년

논문상세정보
인용/피인용
' Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Brand personality traits
  • NIVEA brand
  • brand commitment
  • brand personality
  • customerbehaviour
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)' 의 참고문헌

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