연구동향 분석

Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility

Stephanie Angelina GUNAWAN Asep HERMAWAN Anton Wachidin WIDJAJA Innocentius BERNARTO 2021년

논문상세정보
인용/피인용
' Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경제학
  • Brand Credibility
  • Brand Purchase Intention
  • Celebrity Endorser Congruity
  • Celebrity Endorser Credibility
  • Resonance-Based Self-Attitude
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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