연구동향 분석

상품권의 제시방법이 소비자의 심적 회계에 미치는 영향

윤세정 2021년

논문상세정보
인용/피인용
' 상품권의 제시방법이 소비자의 심적 회계에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Hedonic product
  • Mental account
  • Payment method
  • Utilitarian product
  • giftcard
  • mentalaccountingtheory
  • 상품권
  • 실용재
  • 심적계좌
  • 심적회계이론
  • 지불 수단
  • 쾌락재
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
122 0

0.0%

' 상품권의 제시방법이 소비자의 심적 회계에 미치는 영향' 의 참고문헌

  • 화폐의 명칭에 따른 프레이밍의 변화: 상품권 프레이밍과 할인권 프레이밍의 비교를 중심으로
    구지은 [2015]
  • 현금 같은 9조원대 조폐공사 발행 상품권 위․변조 ‘허점’
  • 지류형 상품권 표준약관. 2019년 5월 15일 개정
  • 제품의 혁신정도, 자기개념 점화유형 및 가격 프레임 방식이 혁신제품의 구매의도에 미치는 영향
    최헌호 [2014]
  • 심적예산과 통제감을 활용한 사회적 배제자의 금융 의사결정 지원 연구
    천성용 [2019]
  • 심적 회계에서 지출 항목의 정당성의 역할
    임혜빈 [2019]
  • 상품권유형과 메시지 해석수준이 상품권 선물의도에 미치는 영향
    박소진 [2018]
  • 번들제품이 디커플링과 번들된 부제품 평가에 미치는 영향: 심적계좌 존재성과 모호성의 조절효과를 중심으로
    박효현 [2016]
  • 모바일 상품권 실태조사
    김영재 [2020]
  • 기프트카드와 현금 지불에 따른 쾌락재 및 실용재에 대한 구매의도차이 분석: 긍정적·부정적 구매 감정의 매개효과를 중심으로
    장은영 [2015]
  • Why feasibility matters more to gift receivers than to givers : A construal-level approach to gift giving
    Baskin, E. [2014]
  • Trade-ins, mental accounting, and product replacement decisions
  • Tracking costs of time and money : How accounting periods affect mental accounting
  • Toward a positive theory of consumer choice
  • The red and the black : Mental accounting of savings and debt
    Prelec, D. [1998]
  • The psychology of windfall gains
  • The perils of hedonic editing
    Cowley, E. [2008]
  • The mental accounting of gift card versus cash gift funds
  • The limits of fungibility : Relational schemata and the value of things
  • The effect of payment transparency on consumption : Quasi-experiments from the field
    Soman, D. [2003]
  • The effect of partitions on controlling consumption
    Cheema, A. [2008]
  • The denomination effect
  • The behavioral life-cycle hypothesis
  • Revenue management through dynamic cross selling in e-commerce retailing
  • Resisting that triple-chocolate cake : Mental budgets and self-control
  • Prospect theory : An analysis of decision under risk
  • Price-framing effects on the purchase of hedonic and utilitarian bundles
    Khan, U. [2010]
  • Preferences for separating or combining events
  • Payment depreciation : The behavioral effects of temporally separating payments from consumption
  • On the mental accounting of restricted-use funds : How gift cards change what people purchase
  • Myopic loss aversion : Demystifying the key factors influencing decision problem framing
  • Multiple prospect framing and decision behavior : the mediational roles of perceived riskiness and perceived ambiguity
  • Monopoly money : The effect of payment coupling and form on spending behavior
  • Mental budgeting and consumer decisions
    Heath, C. [1996]
  • Mental accounting matters
  • Mental accounting and small windfalls : Evidence from an online grocer
  • Mental accounting and consumer choice
  • Mental accounting and categorization
  • Malleable mental accounting : The effect of flexibility on the justification of attractive spending and consumption decisions
    Cheema, A. [2006]
  • Justification effects on consumer choice of hedonic and utilitarian goods
  • Is a $200 Nordstrom gift card worth more or less than a $200 GAP gift card? The asymmetric valuations of luxury gift cards
    Gunasti, K. [2018]
  • Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis
    Ansell, J. [2007]
  • How credit card payments increase unhealthy food purchases : Visceral regulation of vices
    Thomas, M. [2011]
  • How cognitive style influences the mental accounting system : role of analytic versus holistic thinking
  • Giving and getting gift cards
  • Gift cards: a review and research agenda
    Horne, D. [2016]
  • Gift cards and mental accounting : Green-lighting hedonic spending
    Helion, C. [2014]
  • Gift cards and gifted cash : The impact of fit between gift type and message construal
    Yao, Q. [2014]
  • Gambling with the house money and trying to break even : The effects of prior outcomes on risky choice
  • Format matters in the mental accounting of funds: The case of gift cards and cash gifts
  • Escalation and de-escalation of commitment in response to sunk costs : The role of budgeting in mental accounting
    Heath, C. [1995]
  • Emotional accounting : How feelings about money influence consumer choice
    Levav, J. [2009]
  • Effects of payment mechanism on spending behavior : The role of rehearsal and immediacy of payments
    Soman, D. [2001]
  • Double mental discounting : When a single price promotion feels twice as nice
    Cheng, A. [2018]
  • Do investors integrate losses and segregate gains? Mental accounting and investor trading decisions
    Lim, S. S. [2006]
  • Decision support for retirement portfolio management : Overcoming myopic loss aversion via technology design
  • Cross-selling: Offering the right product to the right customer at the right time
  • Cross-selling sequentially ordered products : An application to consumer banking services
    Li, S. [2005]
  • Cross-selling performance in complex selling contexts : An examination of supervisory-and compensation-based controls
    Schmitz, C. [2014]
  • Consumers' price perceptions of promoted products
    Folkes, V. [1995]
  • Choices, frames and values
  • Choice bracketing
    Read, D. [1999]
  • Best used by expiration date
  • Analysis of free gift card program effectiveness
    Khouja, M. [2011]
  • An economic theory of self-control
  • Advances in research on mental accounting and reason-based choice
    Kivetz, R. [1999]
  • 2020 Deloitte holiday retail survey