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“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020

Cristina Freitas de Jesus 년

논문상세정보
    • 저자 Cristina Freitas de Jesus
    • 제어번호 107268919
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 22 No. 4 [ 2021 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 63-78
    • 언어 English
    • 출판년도 2021
    • 등재정보 KCI등재
    • 소장기관 남서울대학교 성암기념중앙도서관
    • 판매처
    유사주제 논문( 0)
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' “BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020' 의 참고문헌

  • Users of the world, unite! The challenges and opportunities of Social Media
  • Twitter
  • The Secret of BTS Success ... The Power of Social Media and Fandom
  • The Global Music Industry Will Decline in 2020
  • The Future Of Music Streaming: How COVID-19 Has Amplified Emerging Forms Of MusicConsumption
  • The 4 Best Graphics Cards In 2020 (That You Can Buy Right Now)
  • Sosial Media Strategy Of New Kpop Album: A Visual Analysis Of Blackpink’s Photo Teaser
  • Social Network Users and Penetration in Worldwide
  • Results from Apollo platform
  • Práticas culturais urbanas:análise do comportamento das "Armys" -fãs do grupo de K-pop BTS
  • Online Fandom : Social Identity and Social Hierarchy of Hallyu Fans
  • Music Critic Ffion Haf explores some of the reasons for music videos following Tones and I’s ‘Dance Monkey’ video reaching one billion views on YouTube
  • Managing the New Product Development Process:Strategic Imperatives
  • K-Pop: manual de sobrevivência (tudo o que você precisa saber sobre a cultura coreana)
    Dewet, Babi [2017]
  • K-Pop sensations BTS set concert live stream record with Bang Bang Con: The Live
  • For Latin America's music, quarantine is all about live streaming
  • Facebook: number of monthly active users worldwide 2008-2020
  • Digital Marketing: A Review
  • Coronavirus has halted these concerts, festivals and movie premieres
  • CMG
  • Bittersweet!understanding and managing electronic word of mouth
  • BangBangCon: The Live
  • BTS: ARMY returns Jungkook's love by helping Bangtan Boy set a jaw dropping record with Still With You
  • BTS live in Seoul: more like an intimate hang-out with friends than a super-slick live-streamed gig
  • BTS Instagram Account
  • BTS Facebook Account