연구동향 분석

리뷰의 양과 평점이 구매의도에 미치는 영향 분석: 자기해석의 조절효과를 중심으로

김용범 최자영 2020년

논문상세정보
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' 리뷰의 양과 평점이 구매의도에 미치는 영향 분석: 자기해석의 조절효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Review Rating
  • Review Volume
  • self-construal
  • uncertainty.
  • 불확실성
  • 온라인 리뷰 평점
  • 온라인 리뷰의 양
  • 자기해석
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 리뷰의 양과 평점이 구매의도에 미치는 영향 분석: 자기해석의 조절효과를 중심으로' 의 참고문헌

  • 온라인 병원 리뷰자료의 Latent Dirichlet Allocation 분석을 활용한 의료서비스 만족 요인에 관한 연구
    이시환 [2017]
  • 사회적 네트워크는 금융소비자의 위험선호를 증가시키는가?: 자기해석이재무적 위험선호에 미치는 영향에 관한 사회적 네트워크의 역할 검증
    하영원 [2016]
  • 단독 제시 모드에서 자아해석에 따른 사소한 속성이 제품 태도에 미치는 영향 분석
    이명수 [2020]
  • 구전정보의 유용성과 신뢰성이 소셜커머스 이용의도에 미치는 영향: 지각위험과 충동구매의 매개적 역할
    변충규 [2016]
  • 가격할인과 보너스팩이 재구매의도에 미치는 영향
    김용범 [2017]
  • “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
  • Word-of-mouth communication and social learning
    Ellison, G [1995]
  • Word of mouth for movies: its dynamics and impact on box office revenue
    Liu, Y. [2006]
  • What Makes Online Reviews Helpful? A Diagnosticity-Adoption Framework to Explain Informational and Normative Influences in e-WOM
    Filieri, R. [2015]
  • The value of social dynamics in online product ratings forums
    Moe, W. W [2011]
  • The polarity of online reviews: prevalence, drivers and implications
  • The measurement of independent and interdependent self-construals
  • The impact of user review volume on consumers'willingness-to-pay: A consumer uncertainty perspective
    Wu, Y [2016]
  • The attractiveness of enriched and impoverished options: Culture, self-construal, and regulatory focus
    Zhang, Y. [2007]
  • The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation across Local Markets
  • The Effect of Word of Mouth on Sales: Online Book Reviews
  • The Dynamics of Online Word-of-Mouth and Product Sales : An Empirical Investigation of the Movie Industry
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  • Promotional marketing or word-of-mouth? Evidence from online restaurant reviews
    Lu, X. [2013]
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    Fan, Z. P. [2017]
  • Pricing in a social world: The influence of non-price information on hotel choice
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  • Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
    Liu, X. [2019]
  • Impact of online consumer reviews on sales : The moderating role of product and consumer characteristics
    Zhu, F. [2010]
  • How trending status and online ratings affect prices of homogeneous products
    Kocas, C [2016]
  • How Does the Variance of Product Ratings Matter?
    Sun, M. [2012]
  • Group decision making and normative versus informational influence: Effects of type of issue and assigned decision rule
  • Global Trust in Advertising Report: Winning Strategies for an Evolving Media Landscape
  • Exploring the value of online product reviews in forecasting sales : The case of motion pictures
  • Deriving the pricing power of product features by mining consumer reviews
    Archak, N. [2011]
  • Culture and the self : Implications for cognition, emotion, and motivation
  • Consumer adoption of new products:independent versus interdependent self-perspectives
    Ma, Z. [2014]
  • An empirical study of online word of mouth as a predictor for multi‐product category ecommerce sales
    Davis, A. [2008]
  • A study of normative and informational social influences upon individual judgment
    Deutsch, M. [1955]