연구동향 분석

유통업체 상표의 충성도 구조: 패널 및 설문 데이터를 활용한 점포 및 상품 충성도

김현아 이라경 채단비 박진용 2020년

논문상세정보
인용/피인용
' 유통업체 상표의 충성도 구조: 패널 및 설문 데이터를 활용한 점포 및 상품 충성도' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • PB
  • PB Loyalty
  • PB 충성도
  • Panel Data
  • Price Orientation
  • Quality Orientation
  • Store Loyalty
  • 가격지향성
  • 점포충성도
  • 패널데이터
  • 품질지향성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
324 0

0.0%

' 유통업체 상표의 충성도 구조: 패널 및 설문 데이터를 활용한 점포 및 상품 충성도' 의 참고문헌

  • 패널 자료 분석을 활용한 유통업자 상표 이용도와 점포 충성도의 관계
    이라경 [2020]
  • 유통업체브랜드 구매 의도 및 선행 변수와의 관계에 관한 연구: 할인점 출점 지역의 차이를 중심으로
    박진용 [2003]
  • 유통업체 브랜드 이용 정도 및 점포 충성도 -패널 데이터 활용 및 관리 체계-
    이라경 [2020]
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  • Who Benefits from Store Brand Entry?
  • Whence Consumer Loyalty?
  • When do Private Labels Succeed?
  • The Introduction and Performance of Store Brands
  • The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
  • The Behavioral Consequences of Service Quality
  • Store Brands: Who Buys Them and What Happens to Retail Prices When They are Introduced?
  • Store Brands and Retail Differentiation:The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions
  • Store Brand and Store Loyalty: the Moderating Role of Store Brand Positioning
  • Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty
  • Retailing Management
  • Retailing
  • Relationship of Information -Processing Attitude Structure to Private Brand Purchasing Behavior
  • Pursuing the Value-Conscious Consumer : Store Brands Versus National Brand Promotions
  • Private-Label Use and Store Loyalty
  • Private Labels and the Channel Relationship: A Cross-Category Analysis
  • Private Label Strategy:How to Meet the Store Brand Challenge
  • Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
  • Loyalty-based Management
  • Loyalty Saturation in Retailing: Exploring the End of Retail Loyalty Cards?
  • International Retailing:Trends and Strategies
  • Household Store Brand Proneness : A Framework
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  • Fashion Life Style, Self-Concept, Shopping Orientation, and Store Patronage : An Integrative Analysis
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  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
  • Effective Category Management Depends on the Role of the Category
  • Does Store Brand Patronage Improve Store Patronage?
    Sudhir, K. [2004]
  • Do Store Brands Aid Store Loyalty?
  • Customer Retailer Loyalty in the Context of Multiple Channel Strategies
  • Customer Loyalty : Toward an Integrated Conceptual Framework
  • Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence
  • Consumer Characteristics and Demand for Store Brands
  • Cognitive, Affective, and Attribute Bases of the Satisfaction Response
  • Building Store Loyalty Through Store Brands
  • Are Store Brands Perceived to be Just Another Brand?
  • An Empirical Analysis of the Determinants of Retail Margins : The Role of Store Brand Share
  • A Study on the Relationship between PB Share and Store Loyalty