연구동향 분석

바이럴 마케팅 과정에서 사용자들이 느끼는 플로우와 팔로워십의 역할

이동대 최미리 2020년

논문상세정보
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' 바이럴 마케팅 과정에서 사용자들이 느끼는 플로우와 팔로워십의 역할' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Followership
  • Forwarding Intention
  • Motivation
  • Viral Marketing
  • flow
  • 동기
  • 바이럴 마케팅
  • 팔로워십
  • 포워딩의도
  • 플로우
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,986 0

0.0%

' 바이럴 마케팅 과정에서 사용자들이 느끼는 플로우와 팔로워십의 역할' 의 참고문헌

  • Markus, H. [1986]
  • 온라인 소비자행동에서 플로우(Flow) 연구에 대한 비판적 검토
    박철 [2008]
  • 마케팅활동, 사회적 상호작용, 플로우가 온라인 게임의 애호도와 구전에 미치는 영향에 관한 연구- 온라인 게임의 브랜드매력성과 브랜드일체감의 매개적 영향 -
    김정구 [2003]
  • 기업의 홍보 마케팅용 트위터의 리트윗 현황 분석: 이용자 특성과 콘텐츠 속성을 중심으로
    조태종 [2012]
  • Word-of-Mouth Communications : A Motivational Analysis
  • Word Of Mouth and Viral Marketing : Taking the Temperature of The Hottest Trends in Marketing
  • What’s in It for Me? Self-Serving versus Other-Oriented Framing in Messages Advocating Use of Prosocial Peer-To-Peer Services
  • What Drives Virality(Sharing)of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
  • WOM and Social Media: Presaging Future Directions for Research and Practice
  • Viral marketing: Motivations to forward online content
  • Viral marketing, Netscape M-Files 1
  • Viral Marketing-Establishing Customer Relationships By ‘Word-Of-Mouse’
  • Viral Marketing or Electronic Word-Of-Mouth Advertising : Examining Consumer Responses and Motivations to Pass along Email
  • Value Orientations, Gender, and Environmental Concern
  • Twitterspace: A Co-Developed Display using Twitter to Enhance Community Awareness
  • Toward a Psychology of Being
  • To Share or not to Share : The Role of Content and Emotion in Viral Marketing
  • The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China
  • The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
  • The individual within the group: Balancing the need to belong with the need to be different
  • The Tipping Point: How Little Things Can Make A Big Difference Little Brown
  • The Social Psychology of Organizations
  • The Six Simple Principles of Viral Marketing
  • The Relationship of Motivation and Flow Experience to Academic Procrastination in University Students
    Lee, Eunju [2005]
  • The Power of Followership:How to Create Leaders People Want to Follow, and Followers Who Lead Themselves
  • The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation
  • The Need to Belong and Self-Disclosure in Positive Word-of-Mouth Behaviours : The Moderating Effect of Self-Brand Connection
  • The Internet Goes to College. Pew Internet & American Life
  • The Effects of Intrinsic and Extrinsic Motivations on Mobile Coupon Sharing in Social Network Sites, The Role of Coupon Proneness
    Tang, Qing [2016]
  • The Determinants of e-mail Receivers' Disseminating Behaviors on The Internet
  • Tests of Certain Linear Hypotheses and Their Application to Some Educational Problems
  • Studies of User-Generated Content : A Systematic Review
  • Structural Predictors of Tie Formation in Twitter:Transitivity and Mutuality
  • Strategic Management and Changing Leader-Follower Roles
  • Stages of motivation for contributing user-generated content : A theory and empirical test
  • Social and Attitudinal Determinants of Viral Marketing Dynamics
  • Share it on Facebook: Examining Viral Marketing and Motives to Pass Along Electronic Content on SNS
    Xie, Qinwei [2012]
  • Seeding as Part of The Marketing Mix : Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
  • Seeding Strategies for Viral Marketing : An Empirical Comparison
  • SNS　flow, SNS self-disclosure and post hoc interpersonal relations change : Focusd on Korean Facebook user
  • Prosocial Motivation : Is it ever Truly Altruistic?
  • Play, Flow, and the Online Search Experience
  • Personal Growth Initiative : The Construct and Its Measure
  • Organizational Discourse Analysis(ODA) : Examining Leadership as A Relational Process
  • Optimal experience in work and leisure
  • On Becoming A Person: A Therapist's View of Psychotherapy
  • Obtaining a better Understanding About Travel-related Purchase Intentions among Senior Users of Mobile Social Network Sites
  • Not all Fun and Games : Viral Marketing for Utilitarian Products
  • Motivations for Sharing Tourism Experiences Theough Social Media
  • Motivational Determinants of Flow : Contributions from Self-Determination Theory
    Kowal, John [1999]
  • Motivation and Flow : Toward an Under standing of the Dynamics of the Relation in Architecture Students
  • More Evidence that Empathy is a Source of Altruistic Motivation
    Toi, MIho [1982]
  • Mentoring in The 21st Century : Using The Internet to Build Skills and Networks
  • Measuring The Customer Experience in Online Environments : A Structural Modeling Approach
  • Measures of leadership
  • Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
  • Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2011
  • Kin Altruism, Reciprocal Altruism, and the Big Five Personality Factors
  • Introduction to Mediation, Moderation, and Conditional Process Analysis:A Regression-Based Approach
  • Individuation: Conceptual Analysis and Assessment
  • In Praise of Followers
  • How word-of-mouth advertising works
  • Handbook of Theories of Social Psychology:Volume Two
  • Freedom and Destiny
    May, Rollo [1999]
  • Followership Theory: A Review and Research Agenda
  • Followership : How Followers Are Creating Change and Changing Leaders
  • Followercentered perspectives on leadership: A tribute to the memory of James R. Meindl
  • Follower-Centered Perspectives on Leadership: A tribute to The Memory of James R. Meindl
  • Flow: The psychology of optimal experience
  • Flow in Context:Development and Validation of The Flow Experience Instrument for Social Networking
  • Flow in Computer-Mediated Communication:Electronic Mail and Voice Mail Evaluation and Impacts
  • Flow Online : Lessons Learned and Future Prospects
  • Flow Experiences At Work : For High Need Achievers Alone?
  • Factors Influencing Intention to Forward Short Internet Videos
  • FIRO: A Three Dimensional Theory of Interpersonal Behavior
  • Exploring Users’ Motivations to Participate in Viral Communication on Cocial Media
  • Examining Leadership Style and Employee Engagement in Organizational Citizenship Behaviors Toward the Ecological Environment
  • Examining Followership Styles and Their Relationship with Job Satisfaction and Performance
  • Everyday Market Helping Behavior
  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
  • ERP Training with A Web-Based Electronic Learning System : The Flow Theory Perspective
  • Determinants of Opening-Forwarding E-Mail Messages
  • Deconfounding the Effects of Dominance and Social Acceptance on Self-Esteem
  • Consumer Value: A Framework for Analysis and Research
  • Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns
  • Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential Election as a case study
    Borondo, J. [2012]
  • Characteristics of the Opinion Leader : A New Dimension
  • Building A Social Network for Success
  • Beyond Boredom and Anxiety
  • Balancing Audience and Privacy Tensions on Social Network Sites : Strategies of Highly Engaged Users
  • Are Humans Good Intuitive Statisticians After All? Rethinking Some Conclusions From The Literature on Judgment Under Uncertainty
  • Altruistic Emotion, Cognition, and Behavior (PLE: Emotion)
  • Altruism – An Examination of the Copncept and a Review of the Literature
  • Altruism and the norm of giving
    Leeds, R. [1963]
  • A Viral Branching Model for Predicting The Spread of Electronic Word Of Mouth
  • A Tale of Two Sites:Twitter vs. Facebook and The Personality Predictors of Social Media Usage