연구동향 분석

3D 가상 인플루언서에 대한 20-30대 남녀 소비자 인식

장혜수 여은아 2020년

논문상세정보
인용/피인용
' 3D 가상 인플루언서에 대한 20-30대 남녀 소비자 인식' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 3D virtual influencer
  • 3D 가상 인플루언서
  • advertising effect
  • consumer perception
  • virtual model
  • 가상모델
  • 광고효과
  • 소비자 인식
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
405 0

0.0%

' 3D 가상 인플루언서에 대한 20-30대 남녀 소비자 인식' 의 참고문헌

  • 패션쇼도 모델도 사이버시대... 런웨이 사라지나
  • 소셜 인플루언서를 활용한 미국 시장진출 전략
    KOTRA [2017]
  • 소셜 인플루언서를 활용한 디지털 마케팅 전략 연구: 올레드TV 글로벌 디지털 캠페인 사례를 중심으로
    손동진 [2017]
  • 가상현실(Virtual Reality) 광고가 소비자 구매의도에 미치는 영향: 이성적인 반응과 감성적인 반응의 통합
    차재열 [2009]
  • Wavegod. I ain’t human that’s for sure. Creative director + model [Instagram profile]
  • Vintage fashion value represented on South Korean fashion influencer’s activity
    Lee, H. D. [2019]
  • The influence of SNS influencers' characteristics as advertisement model on advertisement attitudes and purchase intention according to their involvement : focusing on beauty influencers
    Yang DY [2019]
  • The impact of celebrity spokespersons’perceived image on consumer intention to purchase
    Ohanian, R. [1991]
  • The impact of Korean celebrity endorser’s characteristics on advertising attitude with product involvement : Focusing on Chinese consumers
    Zhou, M. [2015]
  • The effects of preference for advertising endorser on advertising effect
    Oh, Y. K. [2017]
  • The effects of influencer’ fashion product evaluation on its reliability & involvement
    Kim, R. [2017]
  • The effects of entertainment star model on the advertising effectiveness in the food service industry
    Kim, C. G. [2008]
  • The effect of YouTube usage motive on brand attitude : Centered on mediated effect of influencer attributes
    Lee, J. H. [2019]
  • The Credibility of Physically Attractive Communicators: A Review
  • Study on advertising effects by advertising model types and appeal types in hospital advertising
    Lee, H. J. [2009]
  • Shudu
  • SNS 패션 인플루언서 진정성이 팔로워 행동의도에 미치는 영향-팬쉽의 매개효과를 중심으로-
    김우빈 [2019]
  • Low-life and high-tech in the city of angels [Instagram profile]
  • I’m a virtual girl. I’m interested in Japanese culture, film and art [Instagram profile]
  • Influencer characteristics and upward comparison emotion impact on consumer confidence and purchase intentions
    Moon, J. H. [2020]
  • In Naver Korean dictionary
  • Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
  • Fashion social influencer and interaction effects with product attributes
    Yoo, S. Y. [2018]
  • Fashion consumers’ networking types and brand salience perception
    Kang, M-Y. [2018]
  • Effect of characteristics of cosmetics advertisement model on brand awareness, preference, image and intention purchase among adult women: Based on the model, Hyun-Jung, Go
    Kang, H. W. [2012]
  • Digital character. Activist. Vegan. Intersectional environmentalism [Instagram profile]
  • Dagny
  • Content matters 2018
  • Change-seeking robot [Instagram profile]
  • Basics of Qualitative Research : Techniques and Procedures for Developing Grounded Theory
    Corbin, J. [2014]
  • A study on the effect of celebrity endorser preference on ad and brand attitude, purchase intention
    Kim, H. J. [2003]
  • A study on fashion YouTube consumption of generation Z
    Park, J. H. [2019]
  • A study on 3D virtual fitting system using avatar fashion
    Yoon, J. Y. [2011]
  • 3차원 아바타 모델을 활용한 의류상품 제시가 소비자 접근행동에 미치는 영향
    양희순 [2013]