연구동향 분석

보험회사의 사회적책임활동이 고객기반 브랜드자산과 프리미엄가격 지불의도에 미치는 영향 : SNS 활용수준의 조절효과

천부기 박현숙 2020년

논문상세정보
인용/피인용
' 보험회사의 사회적책임활동이 고객기반 브랜드자산과 프리미엄가격 지불의도에 미치는 영향 : SNS 활용수준의 조절효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • SNS Usage
  • CSR Activity
  • Consumer Based Brand Equity
  • Insurance
  • Intention to Pay Premium Price
  • csr 활동
  • sns활용
  • 고객기반 브랜드 자산
  • 보험
  • 프리미엄가격 지불의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
271 0

0.0%

' 보험회사의 사회적책임활동이 고객기반 브랜드자산과 프리미엄가격 지불의도에 미치는 영향 : SNS 활용수준의 조절효과' 의 참고문헌

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  • 제품 브랜드의 고객 충성도를 확보하기 위한 화장품 기업 CSR 활동 유형 연구
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    최지은 [2014]
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    박성택 [2013]
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    이준섭 [2018]
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    이준섭 [2017]
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  • 기업의 사회적 책임, 신뢰와 불신, 명성 간의 관계에 대한 연구 -경제적, 법적, 윤리적, 자선적 책임의 역할과 신뢰와 불신의 매개 효과를 중심으로-
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    이세진 [2011]
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    J. Gerlach [2019]
  • The pyramid of corporate social responsibility : Toward the moral management of organizational stakeholders
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    S. Castaldo [2009]
  • The company and the product : Corporate associations and consumer product responses
    T. J. Brown [1997]
  • The Study on the Effect of Enterprises' SNS Characteristics on the Attitudes towards Brands : Upon the Types of SNS
    S. M. Ha. [2013]
  • The Process Model of Corporate Social Responsibility(CSR)Communication : CSR Communication and Its Relationship with Consumers’CSR Knowledge, Trust, and Corporate Reputation Perception
    S. Kim. [2019]
  • The PIMS Principles:Linking Strategy to Performance
  • The Loyalty Effect, The Hidden Force Behind Growth, Profits & Lasting Value
  • The Internet Social Media and Journalism
  • The Influence of Price Differences and Brand Familiarity on Brand Preferences
  • The Impact of Social Media Platform Selection on Effectively Communicating about Corporate Social Responsibility
    J. Yang [2020]
  • The Immediate Effect of Corporate Social Responsibility on Consumer-Based Brand Equity
    F. Muniz [2019]
  • The Effects of Corporate Social Responsibility and Price on Consumer Responses
    L. A. Mohr [2005]
  • The Effects of Brand Associations on Consumer Response
    D. R. Belen [2001]
  • The Effect of Social Enterprise Image on Consumer Attitude and Willingness to Pay Premium Price: Mediating Roles of Reciprocity and Trust
    S. G. Park. [2016]
  • The Current Situation and Usage of Social Media Services : Focusing on Social Network Services
    J. Y. Lee. [2013]
  • The Criteria for Selecting Appropriate Fit Indices in Structural Equation Modeling and Their Rationales
    S. H. Hong [2000]
  • Structural Equation Model Analysis and AMOS 20
    H. S. Lee [2013]
  • Strategies and Instruments for Organising CSR by Small and Large Business in the Netherlands
  • Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  • Strategic Brand Management
  • Social Responsibilities of the Businessman
  • Social Media Research
    M. K. Kim. [2012]
  • Reaping Relational Rewards from Corporate Social Responsibility : The Role of Competitive Positioning
    S. Du [2007]
  • Professor Woo Jong-Pil's Concept and Understanding of Structural Equation Model
    J. P. Woo. [2012]
  • Measuring customer-based brand equity
    W. Lassar [1995]
  • Managing brand equity
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    D. Aaker. [1991]
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  • International Organization for Standardization
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    K. Masuda [2018]
  • Impact of Corporate Social Responsibility on Bank’s Corporate Image
  • How Corporate Social Responsibility Is Defined : An Analysis of 37Definitions
  • Factors Influencing the Price Premiums that Consumers Pay for National Brands over Store Brands
  • Environmental Strategy and Performance in Small Firms; A Resource-Based Perspective
  • Embedded Premium Promotion : Why It Works and How to Make It More Effective
    N. Arora [2007]
  • Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
    S. Sen [2001]
  • Does It Pay to Be Good?
    R. Trudel [2009]
  • Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
    J. Singh [2012]
  • Dimensions of Consumer Expertise
    J. W. Alba. [1987]
  • Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale
    B. H. Yoo [2001]
  • Customer Satisfaction in the Restaurant Industry : An Examination of the Transaction-Specific Model
    S. Andaleeb [2006]
  • Corporate Social Responsibility: A Theory of the Firm Perspective
  • Corporate Social Responsibility. Customer Satisfaction, and Market Value
    X. Luo [2006]
  • Corporate Philanthropy, Attitude towards Corporations, and Purchase Intentions : A South Korea Study
    H. Lee [2009]
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  • Consumer-Based Brand Equity Conceptualization and Measurement : A Literature Review
  • Conceptualizing, Measuring &Managing Customer Based Brand Equity
  • CSR, 소비자기반 브랜드자산, 기업 재무성과 관계: 소비자기반 브랜드자산의 매개효과를 중심으로
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  • CSR in 2018 <top> Social Value'Storm is Coming
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    K. Davis [1975]
  • Building Company Reputation and Brand Equity through CSR : the Mediating Role of Trust
    M. Fatma [2015]
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    S. Hoeffler [2002]
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  • AMOS 4. 0 User’s Reference Guide
  • A Study on Relationship between Price Primium and Perceived Quality
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