연구동향 분석

The Effects of Expertise and Tie Strength on Word-of-Mouth Business-to-Business Transaction

노규익 이형탁 2020년

논문상세정보
    • 저자 노규익 이형탁
    • 제어번호 106841340
    • 학술지명 流通硏究
    • 권호사항 Vol. 25 No. 2 [ 2020 ]
    • 발행처 한국유통학회
    • 자료유형 학술저널
    • 수록면 127-144
    • 언어 English
    • 출판년도 2020
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' The Effects of Expertise and Tie Strength on Word-of-Mouth Business-to-Business Transaction' 의 참고문헌

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    김향미 [2009]
  • 복수경로와 단수경로 고객의 구매행동에 관한 비교연구 - 유통업체 데이터 분석을 바탕으로 -
    차성수 [2016]
  • Word-of-Mouth Processes within a Services Purchase Decision Context
  • Word of mouth process : Your way to sales success
  • Word of Mouth Communication as Negative Information
  • Trust : The Connecting Link between Organizational Theory and Philosophical Ethics
  • The Theory of Power and Conflict in Channels of Distribution
  • The Theory of Planned Behavior
    Ajzen, Icek [1991]
  • The Strength of Weak Ties
  • The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation
  • The Role of Interpersonal Sources in External Search : An Informational Perspective
  • The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
  • The Embedded Firm
  • The Effects of Product Class Knowledge on Information Search Behavior
  • The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements About Endorsers
  • The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth via Online Consumer Reviews
  • The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined
  • The Differential Impact of Abstract vs. Concrete Information on Decisions1
  • Structure, Cooperation, and the Flow of Market Information
  • Source Credibility in Social Judgment : Bias, Expertise, and the Judge's Point of View
  • Some Limits on the Potency of Word-of-Mouth Information
  • Social networks and the performance of individuals and groups
  • Social Ties and Word-Of-Mouth Referral Behavior
  • Social Perception and Interpersonal Influence: Some Consequences of the Physical Attractiveness Stereotype in a Personal Selling Setting
  • Role of Product-Related Conversations in the Diffusion of a New Product
  • Representation of Measurement Error in Marketing Variables : Review of Approaches and Extension to Three-Facet Designs
  • Relationship Quality as a Predictor of B2B Customer Loyalty
  • Purchasing Processes and Characteristics of Industrial Service Buyers in the U.S., and Japan
  • Purchasing Behavior in Embedded Markets
  • Product Familiarity and Learning New Information
  • Power in Organizations : A Social Network Perspective
  • Paving an Alternative Route : Gender Differences in Managerial Networks
  • Negative Word-of-Mouth by Dissatisfied Consumers : A Pilot Study
  • Multiple Regression Testing and Interpreting Interactions
  • Mind over Machine
  • Marketing Management
  • Interorganizational Governance in Marketing Channels
  • Interactive Marketing : The Influence of Participation on Positive Wordof-Mouth and Referrals
  • Friendship : Bonds and Binds in a Voluntary Relationship
  • Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives
  • Expertise in Security Analysis
  • Expertise
  • Exchange Relationship and Interfirm Power in Channels of Distribution
  • Electronic Word-of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?
  • Electronic B2B Marketplaces-Impact on B2B Transactions and Relationships
  • Effects of Word-of-Mouth and Product-Attribute Information on Persuasion : An Accessibility-Diagnosticity Perspective
  • Effect of Relationship Building and Constraint-Based Factors on Business Buyers'Relationship Continuity Intention
  • Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claims?
  • Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
  • Do Norms Matter in Marketing Relationships
  • Dimensions of Consumer Expertise
  • Determinants of long-term orientation in buyer-seller relationships
  • Decision delegation: A conceptualization and empirical investigation
  • Consumer-to-Consumer Interaction in a Networked Society: Wordof-Mouth Theory, Consumer Experience, and Network Dynamics
  • Consumer Search : An Extended Framework
  • Consumer Evaluations of New Technology-Based Self-Service Options : An Investigation of Alternative Models of Service Quality
  • Competence in Experts : The Role of Task Characteristics
  • Business Marketing Management: A Strategic View of Industrial and Organizational Markets
  • Betrayal of Trust in Organizations
  • B2B 고객추천콘텐츠가 지각된 구매위험에 미치는 영향:트랜스포테이션과 콘텐츠 신뢰성의 매개효과를 중심으로
    정창모 [2019]
  • An Integrated Model of Buyer-Seller Relationships
  • An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions
  • Academy of human resource development
  • A Typology of Individual Search Strategies Among Purchasers of New Automobiles
  • A Theory of Group Stability
  • A Test of Services Marketing Theory : Consumer Information Acquisition Activities
  • A Study on the Importance of Word-of-Mouth Communication to Business Buyers
  • A New Incremental Fit Index for General Structural Equation Models
  • A Model of Consumer Choice of the Internet as an Information Source
  • A Dyadic Study of Interpersonal Information Search