논문상세정보
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- 저자 김재휘 이경민
- 제어번호 106641908
- 학술지명 한국심리학회지 소비자·광고
- 권호사항 Vol. 21 No. 1 [ 2020 ]
- 발행처 한국소비자·광고심리학회
- 발행처 URL http://www.koreanpsychology.or.kr
- 자료유형 학술저널
- 수록면 137-152
- 언어 Korean
- 출판년도 2020
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 사소한 비용이 디지털 서비스 프로모션 참여 의도에 미치는 효과: 프로모션에 대한 거래 가치의 매개 효과' 의 참고문헌
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단일 대안 제시가 선택 연기에 미치는 효과: 예상되는 후회를 중심으로이우빈 [2019]
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공짜보다 할인이 좋아! : 콘텐츠 구독에 대한 프로모션 유형이 참여 의도에 미치는 효과이경민 [2019]
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To do or to have, now or later? The preferred consumption profiles of material and experiential purchasesKumar, A. [2016]
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The framing of sales promotions: effects on reference price chang
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Sometimes"fee"is better than"free" : token promotional pricing and consumer reactions to price promotion offering product upgradesMao, W. [2016]
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Service loyalty : its nature, importance, and implicationsGremler, D. D. [1996]
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Psychological perspectives on consumer response to sales promotionSawyer, A. G. [1984]
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Product differentiation advantages of pioneering brandsSchmalensee, R. [1982]
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Positive-negative asymmetry in evaluations : The distinction between affective and informational negativity effectsPeeters, G. [1990]
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Optimal software free trial strategy : The impact of network externalities and consumer uncertaintyCheng, H. K. [2012]
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Mental Accounting and Consumer ChoiceThaler, R. [1985]
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Framing the deal : The role of restrictions in accentuating deal valueInman, J. J. [1997]
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Feedback sign and mindful vs. mindless information processingDunegan, K. J. [1994]
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Effects of attribute framing on cognitive processing and evaluationKuvaas, B. [2004]
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Distinguishing Coupon Proneness From Value Consciousness: An Acquisition-transaction Utility Theory PerspectiveLichtenstein, D. R. [1990]
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Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator modelsPreacher, K. J [2008]
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Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environmentsCronin Jr., J. J [2000]
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An integrated control theory model of work motivationKlein, H. J. [1989]
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A classification of switching costs with implications for relationship marketingGuiltinan, J. P. [1989]
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"Don’T Tell Me What to Do!"Shoppers Rely Less on Consumer Reviews For Experiential Than Material Purchases