연구동향 분석

BTL 마케팅을 적용한 기업 박물관 전시공간 구성 특성 연구

권지현 윤재은 2020년

논문상세정보
    • 저자 권지현 윤재은
    • 제어번호 106592641
    • 학술지명 한국공간디자인학회논문집
    • 권호사항 Vol. 15 No. 1 [ 2020 ]
    • 발행처 한국공간디자인학회
    • 발행처 URL http://www.kisd.or.kr
    • 자료유형 학술저널
    • 수록면 23-36
    • 언어 Korean
    • 출판년도 2020
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' BTL 마케팅을 적용한 기업 박물관 전시공간 구성 특성 연구' 의 참고문헌

  • 통합적 마케팅 커뮤니케이션(IMC) 전략에 의한 브랜드 스토어 디자인 특성에 관한 연구
    김은영 [2013]
  • 조직 구성원 참여를 통한 기업박물관 활성화 방안 연구 : 한국금융사박물관을 중심으로
    최윤정 [2013]
  • 문화예술을 활용한 국내기업의 BTL마케팅 활동에 관한 연구 : 문화이벤트를 중심으로
    김선욱 [2012]
  • 대전 원도심 재생을 위한 도시역사성에 관한 연구
    이상희 [2013]
  • 기업박물관의 브랜드 접점 활용연구 :브랜드 시장주도와 소비자 인사이트 관점에서
    김은정 [2007]
  • 기업 전략의 IMC 활동에서 공간마케팅의 중요도에 대한 연구
    김운걸 [2018]
  • The influence which consistency of BTL strategy gives a brand attitude in a personality expression of brand -Focusing on a sports brand
    Yang, Taeho [2007]
  • The Cultural Marketing Strategy for enhancing the prestige of Corporate Brand Images
  • Study on Characteristics of Direct Exhibition Techniques of Corporate Museums -Focusing on usage of corporate culture marketing and direct exhibition stature
  • Structural Relationship among Interactivity, Informativeness, Trust, and Favorable Consumer Attitude of Hair Shop-Related Instagram Accounts and Their Use Intention toward the Hair Shops
  • Research on Art-marketing Activity of Fashion Industry-Analysis on Cases of Art-marketing by International Fashion Industries and Recognition by Customers-
    Hong, Minji [2008]
  • Interactive, Ccognitive, and Multitasking Effects - Centered on Advertising in Tablet PC Mobile Applications
    Lee, Musin [2012]
  • Influence of Customer Interface Communications on Brand Reinforcement -with SK Telecom BTL Communications
    Woo, Ilgu [2007]
  • Case research on the essential factor and the standard work process involved in Intergrated Marketing Communication and BTL application-S corporate ' Week and T'-
    Lee, Sunmi [2010]
  • Analyzing the Development Direction of Corporate Museum in Korea Corresponding to Diversification
  • A Study on the role of a new product show case as BTL Marketing Communication
  • A Study on the Utilization of Social Network Service (SNS) through Marketing Analysis of Social Commerce Companies in Korea
    Ku, Dongsu [2011]
  • A Study on the Real Condition of Korean University Museums and How to improve the situation
  • A Study on the Practical Use of the Brand Market-Driving Strategy by Redefining the Roles of Future Corporate Museum
  • A Study on the Formation Brand Image by IMC -Centering on using Brand Imagebook
    Kim, Doyoun [2009]
  • A Study on the Effective Hotel BTL for Brand Loyalty
  • A Study on Marketing Strategy for Private Museum in Korea
    Joo, Jinyun [2008]
  • A Study on Exhibition Plan of Corporate Museum
    Kim, Sieun [2008]
  • A Study on Development and Evaluation of Experiential Learning Game Contents Using Authentic Virtual Reality
  • A Role of Corporate Museum : In Case of Amorepacific Museum of Art