논문상세정보
'
가격과 품질의 손실회피 비대칭성이 가격순서효과에 미치는 영향' 의 주제별 논문영향력
| 주제 |
|
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 83 | 0 |
0.0% |
주제별 논문영향력
' 가격과 품질의 손실회피 비대칭성이 가격순서효과에 미치는 영향' 의 참고문헌
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구매의사결정 과정에서 가격제시순서(오름/내림차순)와 정보처리목표 점화가 가격지각 및 구매의도에 미치는 효과박태희 [2018]
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가격 제시순서 효과와 제품의 추가속성 선택이성근 [2014]
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The Influence of Ascending versus Descending Price Presentation Order on Consumer ChoiceSuk, Kwanho [2012]
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The Effect of Reference Point Diagnosticity on Attractiveness and Intentions RatingsSuk, Kwanho [2010]
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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality : An Integrative ReviewRao, Akshay R. [1989]
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Statistical Power Analysis for the Behavioral SciencesCohen, Jacob [1977]
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Social Psychology at the CrossroadsVolkmann, John [1951]
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Psychological Distance and the Dual Role of PriceBornemann, Torsten [2011]
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Prospect Theory : An Analysis of Decision under RiskKahneman, Daniel [1979]
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Nudging Parents to Choose Better Schools:The Importance of School Choice ArchitectureGlazerman, Steven [2018]
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Modeling Loss Aversion and Reference Dependence Effects on Brand ChoiceHardie, Bruce G. S. [1993]
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Loyalty Differences in the Use of Internal and External Reference PricesMazumdar, Tridib [1995]
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Advances in Consumer Research 1Della Bitta, Albert J. [1974]
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Adaptation-Level Theory:An Experimental and Systematic Approach to BehaviorHelson, Harry [1964]
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A Range Theory Account of Price PerceptionJaniszewski, Chris [1999]
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A Logit Model of Brand Choice Calibrated on Scanner DataGuadagni, Peter M. [1983]