연구동향 분석

서로 다른 광고유형이 중국 소비자들에게 미치는 영향에 대한 연구

주보흔 서현석 2019년

논문상세정보
인용/피인용
' 서로 다른 광고유형이 중국 소비자들에게 미치는 영향에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Cross Model Advertising
  • General Model Advertising
  • advertising types
  • perceived playfulness
  • perceived usefulness
  • purchase intention.
  • 광고유형
  • 구매의도.
  • 일반 모델 광고
  • 지각된 유용성
  • 지각된 유희성
  • 크로스모델 광고
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
664 0

0.0%

' 서로 다른 광고유형이 중국 소비자들에게 미치는 영향에 대한 연구' 의 참고문헌

  • 크로스모델 광고전략이 광고효과에 미치는 영향 심적소유방식을 중심으로
    최지윤 [2014]
  • 크로스모델 광고에 대한 소비자 평가
    주경희 [2015]
  • 모델유형과 제품의 성 정체성 그리고 메시지 소구에 따른 크로스 광고모델 효과
    김은희 [2014]
  • Who Responds to 'Gendered' Ads, How?
    Alreck, L. [1982]
  • Using Social Network Sites : The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context
  • Understanding the Acceptance of Mobile SMS Advertising Among Young Chinese Consumers
    Zhang, J. [2008]
  • Understanding Online Purchase Intentions : Contributions From Technology and Trust Perspectives
  • The Theory of Planned Behavior
    Ajzen, I. [1991]
  • The Role of Consumer Self-efficacy and Website Social-presence in Customers’ Adoption of B2C Online Shopping : An Empirical Study in the Indian Context
    Dash, S. [2008]
  • The Meanings of Michael Oakeshott's Conservatism
  • The Influence of Nationality of Endorser and Match-up Between Endorser and Product on Advertising Psychological Effectiveness
    Wang, F. [2012]
  • The Influence of Model Gender Consistency with Product Property to Sex Appeal Advertising Psychology Effects
    Ye, F. [2013]
  • The Effectiveness of Using Sexual Appeals in Advertising
    Samson, L. [2018]
  • The Effect of Print Advertising’ Use of Sexual Themes on Brand Recall and Purchase Intention : A Product Specific Investigation of Male Responses
  • The Effect and Moderation of Gender Identity Congruity : Utilizing 'Real Women' Advertising Images
  • Study of Chinese and Western Cultural Difference in the Cross-Cultural Communication
    Guo, Y. F. [2017]
  • Sexual Stimuli in Advertising : The Opposite Sex Effect
    Latusi, S. [2018]
  • Sex-role Self-concept Measures and Marketing : A Research Note
  • Sex in Advertising Research : A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising
  • Retail Management
    Ghosh, A. [1990]
  • Putting Gender Into Context : An Interactive Model of Gender-related Behavior
    Deaux, K. [1987]
  • Predicting consumer intention to use mobile service
    Wang, Y. [2006]
  • Playfulness: I ts Relationship to Imagination and Creativity
  • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    Davis, F. D [1989]
  • Introduction to mediation, moderation, and conditional process analysis
  • Intention to Use Mobile Services : Antecedences and Cross-service Comparisons
    Nysveen, H. [2005]
  • How to Treat Contemporary Chinese Conservatism Correctly
    Xu, Z. F. [2011]
  • How to Portray Women in TV Commercials
  • Gender Schema Theory : A Cognitive Account of Sex Typing
    Bem, S. L. [1981]
  • Gender Reverse Advertising Research
    Zhang, L. [2016]
  • Extending the TAM for a World-wide-web Context
    Moon, J. [2001]
  • Exploring Key Antecedents of Purchase Intentions Within Different Services
    Ha, H. Y. [2014]
  • Examining the Influence of Different Levels of Sexual-stimuli Intensity by Gender on Advertising Effectiveness
    Wyllie, J. [2014]
  • Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information From Ads
  • Endorser Effectiveness by Produce Type
  • Effects of Human Models on Perceived Product Quality
  • Discovering Statistics Using SPSS for Windows
    Field, A. [2000]
  • Customer Behavior
  • Consumer Attitude Towards Nudity in Advertising
    Dudley, S. [1999]
  • A theoretical extension of the technology acceptance model: Four longitudinal field studies
  • A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry