연구동향 분석

OTT서비스 이용자의 지속사용의도 영향 요인에 관한 연구: 기술수용모델의 확장을 중심으로

이민규 김원재 송민호 2019년

논문상세정보
인용/피인용
' OTT서비스 이용자의 지속사용의도 영향 요인에 관한 연구: 기술수용모델의 확장을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • OTT user
  • OTT 이용자
  • continuous intention to use
  • ott service
  • ott서비스
  • perceived playfulness
  • technology acceptance model
  • 기술수용모델
  • 인지된 유희성
  • 지속사용의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
839 0

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' OTT서비스 이용자의 지속사용의도 영향 요인에 관한 연구: 기술수용모델의 확장을 중심으로' 의 참고문헌

  • 확장된 기술수용모델을 이용한 IP-TV의 수용 의도에 영향을 미치는 요인들에 대한 연구
    이재신 [2006]
  • 미디어 이용자의 기술수용요인과 지각된 브랜드 품질 인식이 인터넷 라디오 플레이어 이용에 미치는 영향에 관한 연구: KBS 콩, MBC미니, SBS 고릴라를 중심으로
    우형진 [2009]
  • 글로벌 OTT 서비스 이용자의 지속적 이용 의도에 미치는 요인 연구 넷플릭스 사례를 중심으로
    유지훈 [2018]
  • Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior
  • Trust and TAM in online shopping : An integrated model
    D. Gefen [2003]
  • Theoretical and Empirical Considerations of Guests’ Perceptions of Biometric Systems in Hotels
  • The perspective of a revised TRAM on social capital building: The case of Facebook usage
  • The importance of affective quality
    Ping Zhang [2005]
  • The effect of service employees’ technology readiness on technology acceptance
  • Task-technology fit and user acceptance of online auction
  • Sources of Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers
    Lewis [2003]
  • Predicting user intentions:Comparing the technology acceptance model with the theory of planned behavior
  • Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology
    June Lu [2005]
  • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    F. Davis [1989]
  • Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario
  • OTT 서비스 확산이 콘텐츠 생산, 유통, 소비에 미친 영향에 관한 연구
    김영주 [2015]
  • Investigating the intention to purchase digital items in social networking communities: A customer value perspective
  • Integrating perceived playfulness into expectation-confirmation model for web portal context
  • Information technology adoption across time : A cross-sectional comparison of pre-adoption and post-adoption beliefs
  • Facebook Is a Source of Social Capital Building Among University Students
  • Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model
  • Diffusion of Innovations
  • Determinants of accepting wireless mobile data services in China
    June Lu [2008]
  • Decomposing perceived playfulness: A contextual examination of two social networking sites
  • Consumer adoption of virtual stores in Korea : Focusing on the role of trust and playfulness
    S. H. Oh [2009]
  • Competitive environment and business strategy change in global OTT market due to Disney +, Apple TV +, etc
    J. S. Kang [2019]
  • Antecedents of Customer Satisfaction In Internet Banking: Technology Acceptance Model (TAM) Redefined
  • An Investigation of Students’ Acceptance of Moodle in a Blended Learning Setting Using Technology Acceptance Model
  • Acceptance of health information technology in health professionals: An application of the revised technology acceptance model
  • A unified perspective on the factors influencing consumer acceptance of internet of things technology
  • A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
  • A meta-analysis of the technology acceptance model
  • A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
  • A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology
  • 2019 OTT service trend report
    CJ ENM [2019]
  • 2018Broadcasting media usage survey