연구동향 분석

소셜 미디어-브랜드 팬 페이지 이용과 브랜드 자산의 관계

선종학 2019년

논문상세정보
인용/피인용
' 소셜 미디어-브랜드 팬 페이지 이용과 브랜드 자산의 관계' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Brand Equity
  • Brand Fan Pages
  • Customer-Brand Relationship
  • resonance
  • 고객-브랜드 관계
  • 브랜드 팬 페이지
  • 브랜드자산
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
637 0

0.0%

' 소셜 미디어-브랜드 팬 페이지 이용과 브랜드 자산의 관계' 의 참고문헌

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    이은선 [2012]
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  • The Chain of Effects From Bra nd Trust and Brand Affect to Brand Performance: Th e Role of Brand Loyalty
    Chaudhuri [2001]
  • Strategic Brand Management: Building, Mea suring, and Managing Brand Equity
    Keller [2011]
  • Social Media T echnology Usage and Customer Relationship Perform ance: A Capabilities-Based Examination of Social CRM
    Trainor [2014]
  • Social Me: A Content An alysis of Beauty Companies’ Use of Facebook in Mark eting and Brandingt
    Shen [2013]
  • SNS 브랜드 팬 페이지의 참여 동기와 결과에 관한 연구
    선종학 [2018]
  • Practice Pri ze Winner—Creating A Measurable Social Media Mar keting Strategy: Increasing The Value and ROI of Int angibles and Tangibles For Hokey Pokey
    Kumar [2013]
  • Managing Brand Equity: Capitalizing on Th e Value of A Brand Name
    Aaker [1991]
  • Jahn․Kunz
  • Impact of Online Reviews of Cust omer Care Experience on Brand or Company Selection
    Karakaya [2010]
  • Huang, Understanding Custome rs' Repeat Purchase Intentions in B2C E-Commerce:The Roles of Utilitarian Value
    Chiu [2014]
  • Factors Influencing Mobile Services Adopt ion: A Brand-Equity Perspective
    Wang [2012]
  • Evaluating Structural Equation Mo dels With Unobservable Variables and Measurement Error
    Fornell [1981]
  • Do Social Media Marketing Activities Enha nce Customer Equity? An Empirical Study of Luxury Fashion Brand
    Kim [2012]
  • Dimensions of Brand Personality
    Aaker [1997]
  • Custome r Engagement in A Facebook Brand Community
    Gummerus [2012]
  • Consumer-Based Br and Equity Conceptualization and Measurement: A Lit erature Review
  • Conceptualizing, Measuring, and Managing Cu stomer-Based Brand Equity
    Keller [1991]
  • Can We Get From Li king to Buying? Behavioral Differences in Hedonic an d Utilitarian Facebook Usage
    Pöyry [2013]
  • Brand Experience: W hat is It? How is It Measured? Does It Affect Loyalty
    Brakus [2009]
  • An Examination of Selected Mar keting Mix Elements and Brand Equity
    Yoo [2000]
  • Acceptance of Brand Extensions: I nteractive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationshi p Quality
    Park [2002]