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판매원의 브랜드 관계가 지각된 고객지향성에 미치는 영향: 내·외부 고객의 관점에서

유재원 2019년

논문상세정보
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' 판매원의 브랜드 관계가 지각된 고객지향성에 미치는 영향: 내·외부 고객의 관점에서' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Customer Oriented Behavior Product Involvement
  • Employee Brand Relationship
  • Internal Service Quality
  • Perceived Customer Orientation
  • Work Engagement
  • 고객지향적 행동
  • 내부서비스품질
  • 제품 관여도
  • 직무열의
  • 판매원 브랜드 관계
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 판매원의 브랜드 관계가 지각된 고객지향성에 미치는 영향: 내·외부 고객의 관점에서' 의 참고문헌

  • When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement
  • Using the job demands-resources model to predict burnout and performance
  • The moderating effects of product involvement on situational brand choice
    Fei Xue [2008]
  • The measurement and antecedents of affective, continuance and normative commitment to the organization
  • The job demands-resources model of burnout
  • The interactive influence of country of origin of brand and product involvement on purchase intention
  • The influences of internal service quality and job standardization on job satisfaction with supports as mediators: flight attendants at branch workplace
  • The employer brand
    Tim Ambler [1996]
  • The effect of customer-initiated justice on customer-oriented behaviors
    Jin Ho Jung [2017]
  • The Value of Organizational Reputation in the Recruitment Context: A Brand-Equity Perspective
  • The Truth About Burnout: How organizations cause personal stress and what to do about it
    Maslach, C. [1997]
  • The SOCO Scale: A Measure of the Customer Orientation of Salespeople
    Robert Saxe [2018]
  • The Job Demands-Resources Model: State of the Art
  • The Impact of Call Center Employees' Customer Orientation Behaviors on Service Quality
  • Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
  • Social and Psychological Resources and Adaptation
  • Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
  • Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing
  • Putting the service-profit chain to work
  • Psychological Conditions of Personal Engagement and Disengagement at Work
  • Positioning Southwest Airlines through employee branding
  • Organizational Identity and Employer Image: Towards a Unifying Framework
  • Measuring the Involvement Construct
  • Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions
  • Job demands, job resources, and their relationship with burnout and engagement: a multi-sample study
  • Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM
  • International strategy implementation: Roles of subsidiaries, operational capabilities, and procedural justice
  • Internal service quality as a driver of employee satisfaction, commitment and performance
  • Internal service quality and job performance: Does job satisfaction mediate?
    Nazeer, S. [2014]
  • INTSERVQUAL – an internal adaptation of the GAP model in a large service organisation
  • How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
  • Handbook of Work and Organizational Psychology, Vol. 2: Work Psychology
  • FITTING IN: SURFACE- AND DEEP-LEVEL CULTURAL DIFFERENCES AND EXPATRIATES' ADJUSTMENT
  • Exploring internal customer service quality
  • Ethical Decision Making in Organizations: A Person-Situation Interactionist Model
  • Employer brand trust and affect: linking brand personality to employer brand attractiveness
  • Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes.
  • Employee Satisfaction, Customer Loyalty, and Financial Performance
  • Employee Based Brand Equity: A Third Perspective
  • Determinants of customer‐oriented behavior in a health care context
  • Desde el ‘burnout’ al ‘engagement’. ¿Una nueva perspectiva?
  • Deriving benefits from stressful events: The role of engagement in meaningful work and hardiness.
  • De involved van de secretaresse
  • Customer-oriented behaviour of front-line service employees: The need to be both willing and able
  • Customer loyalty in e-commerce: an exploration of its antecedents and consequences
  • Consumers and Their Brands: Developing Relationship Theory in Consumer Research
  • Conservation of resources: A new attempt at conceptualizing stress.
  • Characteristics of successful employer brands
    Lara Moroko [2008]
  • Buyer‐seller relationships: A conceptual model and empirical investigation
  • Burnout and Engagement in University Students
  • Brands as relationship partners: Warmth, competence, and in-between
  • Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers’ Brands
  • An integrative review of employer branding and OB theory
  • An empirical investigation of the relationship between product involvement and brand commitment
  • Advances in the internal marketing concept: definition, synthesis and extension
  • A suggested structure for a science of relationships
  • A multigroup analysis of the job demands-resources model in four home care organizations
  • A flexible way of modeling the long-term cost competitiveness of a semiconductor product
    Toly Chen [2013]
  • A causal model for employee satisfaction
  • A Conceptualization of the Employee Branding Process