연구동향 분석

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising

Arch G. Woodside Pedro Bernal Mir 2019년

논문상세정보
인용/피인용
' Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Endorsement
  • TripAdvisor
  • e-mail
  • third party
  • true experiment
  • 代言
  • 猫途鹰
  • 电子邮件
  • 真实实验
  • 第三方
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
56 0

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' Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising' 의 참고문헌

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