연구동향 분석

기업의 사회적 책임 활동(CSR) 프레이밍이 소비자의 기업 평가에 미치는 영향: 진정성 인식의 매개효과와 해석수준의 조절효과를 중심으로

이병관 노환호 임혜빈 2019년

논문상세정보
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' 기업의 사회적 책임 활동(CSR) 프레이밍이 소비자의 기업 평가에 미치는 영향: 진정성 인식의 매개효과와 해석수준의 조절효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Construal Level Theory
  • Corporate Social Responsibility
  • Framing
  • sincerity
  • 사회적책임활동(csr)
  • 진정성
  • 프레이밍
  • 해석 수준 이론
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,334 0

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' 기업의 사회적 책임 활동(CSR) 프레이밍이 소비자의 기업 평가에 미치는 영향: 진정성 인식의 매개효과와 해석수준의 조절효과를 중심으로' 의 참고문헌

  • 제품 색상명이 제품 평가에 미치는 영향에 관한 연구: 제품 색상명의 불일치와 소비자 해석수준의 영향을 중심으로
    최지은 [2013]
  • 사회적 배제와 과시적소비 성향이 기부연계제품 구매의도에 미치는 영향: 상징적 보상물의 매개된 조절효과를 중심으로
    송호준 [2017]
  • 비영리조직의 기부공개 전략이 기부의도에 미치는 영향
    이상균 [2017]
  • 복합감정 광고메시지가 기부의도에 미치는 영향: 해석수준의 조절효과를 중심으로
    이병관 [2017]
  • 기업의 사회적 책임 진정성이 기업 사회적 책임 평가, 관계의 질, 그리고 기업 이미지에 미치는 영향
    김종근 [2012]
  • 공기업의 사회적 책임 활동이 소비자의 기업 평가에 미치는 영향
    강영선 [2015]
  • Willingness to pay for cause-related marketing : The impact of donation amount and moderating effects
  • What’s wrong with morality?
  • What do people desire in others? A sociofunctional perspective on the importance of different valued characteristics
  • Trustworthiness and competitive altruism can also solve the"tragedy of the commons"
    Barclay, P. [2004]
  • Tobacco industry youth smoking prevention programs : protecting the industry and hurting tobacco control
    Landman, A. [2002]
  • To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior
  • The role of feasibility and desirability considerations in near and distant future decisions : A test of temporal construal theory
  • The psychology of evaluation: Affective processes in cognition and emotion
  • The power of reputations: The role of third party information in the admission of new group members
    Stiff, C. [2008]
  • The persuasion knowledge model : How people cope with persuasion attempts
  • The norm of self-interest and its effects on social action
  • The norm of self-interest
  • The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
  • The misforecasted spoiler effect : Underlying mechanism and boundary conditions
    Yan, D. [2016]
  • The long-term benefits of human generosity in indirect reciprocity
  • The influence of intrinsic and extrinsic motivation on individuals’ knowledge sharing behavior
    Hung, S. Y. [2011]
  • The influence of abstract and concrete mindsets on anticipating and guiding others' self-regulatory efforts
  • The impact of perceived corporate social responsibility on consumer behavior
  • The effect of temporal distance on level of mental construal
  • The effect of corporate social responsibility (CSR) activities on companies with bad reputations
    Yoon, Y [2006]
  • The disparity between the actual and assumed power of self-interest
  • The correspondence bias
  • The company-causecustomer fit decision in cause-related marketing
    Gupta, S. [2006]
  • Tainted altruism : When doing some good is evaluated as worse than doing no good at all
  • Suspicion of ulterior motivation and the correspondence bias
    Fein, S. [1990]
  • Suspicion and dispositional inference
  • Study slams Philip Monis ads telling teens not to smoke-How a market researcher who dedicated years to cigarette sales came to create antismoking ads
  • Spatial distance and mental construal of social events
    Fujita, K. [2006]
  • Social psychology: Handbook of basic principles, 2
  • Showing off in humans : Male generosity as a mating signal
    Iredale, W. [2008]
  • Sexual selection for moral virtues
  • Selling the forest, buying the trees : The effect of construal level on seller-buyer price discrepancy
    Irmak, C. [2013]
  • Selfishly benevolent or benevolently selfish : When self-interest undermines versus promotes prosocial behavior
  • Seeing the Forest When Entry is Unlikely: Probability and the Mental Representation of Events
  • Reputation is valuable within and outside one’s own social group
    Semmann, D. [2005]
  • Reinterpreting the empathy-altruism relationship : When one into one equals oneness
  • Prosocial motivation : Is it ever truly altruistic?
  • Persuasion knowledge : Lay people's and researchers' beliefs about the psychology of advertising
  • Person memory : Some tests of associative storage and retrieval models
  • Person memory : Personality traits as organizing principles in memory for behaviors
    Hastie, R. [1979]
  • Norm theory : Comparing reality to its alternatives
  • Nike and the DoE tackle school bullying
  • Motivation crowding theory
    Frey, B. S. [2001]
  • Levels of personal agency : Individual variation in action identification
  • Judgment under uncertainty: Heuristics and biases
  • Judging the typicality of an instance : Should the category be accessed first?
    Schul, Y. [1990]
  • Judging Others in the Shadow of Suspicion
    Fein, S. [1994]
  • Introduction to mediation, moderation, and conditional process analysis: A regression-based approach
  • Interpersonal similarity as a social distance dimension : Implications for perception of others actions
  • Impure altruism and donations to public goods : A theory of warm-glow giving
  • How effective are your CSR messages? The moderating role of processing fluency and construal level
    Zhang, L. [2014]
  • Handbook of motivation and cognition: Foundations of social behavior Vol. 2
    Schwarz, N. [1990]
  • Giving with impure altruism : Applications to charity and Ricardian equivalence
  • Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
    Walsh, G. [2013]
  • Embedded premium promotion : Why it works and how to make it more effective
    Arora, N. [2007]
  • Effects of construal level on the price-quality relationship
    Yan, D. [2011]
  • Effects of Temporal and Social Distance on Consumer Evaluations
    Kim, K. [2008]
  • Doing Poorly by Doing Good : Corporate Social Responsibility and Brand Concepts
  • Construal levels and self-control
    Fujita, K. [2006]
  • Construal levels and psychological distance : Effects on representation, prediction, evaluation, and behavior
    Trope, Y. [2007]
  • Committing altruism under the cloak of self-interest : The exchange fiction
  • Choices, values, and frames
  • Cheapened altruism : Discounting personally affected prosocial actors
  • Cause marketing : spillover effects of causerelated products in a product portfolio
    Krishna, A. [2009]
  • CSR에 대한 지각된 적합성이 구전 의도에 미치는 영향: 동기 추론 및 진정성의 매개 효과를 중심으로
    김현철 [2017]
  • Blatant benevolence and conspicuous consumption : when romantic motives elicit strategic costly signals
  • Bidder motives in cause-related auctions
    Haruvy, E. [2009]
  • Attribution theory and research
  • Advances in experimental social psychology Vol. 2