The Verification of Word-of-Mouth Communication Effect : With Focus on the Choice of College Students on Movie
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저자
강원석
신재훈
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제어번호
106225650
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학술지명
산업혁신연구
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권호사항
Vol.
34
No.
2
[
2018
]
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발행처
경성대학교 산업개발연구소
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자료유형
학술저널
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수록면
91-127
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언어
English
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출판년도
2018
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등재정보
KCI등재
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판매처
'
The Verification of Word-of-Mouth Communication Effect : With Focus on the Choice of College Students on Movie' 의 참고문헌
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온라인 구전정보가 관람 의도에-‘기대’를 중심으로
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Word-of-mouth communication in low-risk product decisions
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Word of mouth-the indirect effects of marketing efforts
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Word of mouth : Understanding and managing referral marketing
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Word of Mouth Effects on Film Product
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Word of Mouth Communication by the Innovator
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Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong
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Types and amount of word-of-mouth communications about retailers
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The role of actors and actresses in the success of films : How much is a movie star worth?
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The Evaluation of Korean Film Industry in 2015
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The Effect of Personal Influence on the Selection of Consumer Services
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The Differential Impact of Abstract vs. Concrete Information on Decisions1
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Study on Word of Mouth Communication for Consumer
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Status shifts to peer influence
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Social ties and word-of-mouth referral behavior
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Research on Impact of Word-of-Mouth Communication on Audience's Choice of Art Performance
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Regional Market Share, Korean Film Council
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Prosumer motivations for electronic word-of-mouth communication behaviors
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Predicting the performance of motion pictures
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Personal Influence, Glencoe
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Negative word-of-mouth by dissatisfied consumers: A pilot study
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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions
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Information, blockbusters, and stars : A study of the film industry
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How word-of-mouth advertising works
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How critical are critical reviews? The box office effects of film critics, star power, and budgets
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High concept, product differentiation, and the contemporary US film industry
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Film critics: Influencers or predictors?
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Film Attendance; Why College Students Chose to See Their Most Recent Film
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Effects of word-of-mouth and product-attribute information on persuasion : An accessibility-diagnosticity perspective
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Effects of landscape development on the natural ventilation of buildings and their adjacent areas
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Effect of Media Advertising and Other Sources on Movie Selection
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Consumer choice process for experience goods: An econometric model and analysis
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Consumer and Movies; Information Sources for Experiential Products
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Attitude change, media and word of mouth
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An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry
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A Study on the Effect of Word of Mouth Marketing for the Success of Film
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A Study on the Determining Factor of Success for Movie Product: With Focus on the Consumer's Purchase Decision-Making Process
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The Verification of Word-of-Mouth Communication Effect : With Focus on the Choice of College Students on Movie'
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