연구동향 분석

디저트 카페의 온라인 구전 품질이 지각된 가치와 방문의도에 미치는 영향

김상범 김홍근 2019년

논문상세정보
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' 디저트 카페의 온라인 구전 품질이 지각된 가치와 방문의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Desert cafe
  • E-WOM
  • E-WOM quality
  • Perceivved value
  • Visit intention
  • 구전 품질
  • 디저트 카페
  • 방문의도
  • 온라인 구전
  • 지각된 가치
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,037 0

0.0%

' 디저트 카페의 온라인 구전 품질이 지각된 가치와 방문의도에 미치는 영향' 의 참고문헌

  • 캠핑장에 대한 사전지식이 지각된 가치, 태도, 그리고 방문 의도에 미치는 영향
    양재장 [2017]
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    전계화 [2018]
  • 온라인 구전 관광정보의 구전효과
    양성수 [2008]
  • 여행업의 온라인 구전정보 특성이 신뢰와 구전수용 및 확산, 구매의도에 미치는 영향
    천덕희 [2012]
  • 개봉 전 후 영화의 구전효과와 판촉방식에 따른 인구통계학적 집단 간의 차이에 관한 연구
    김양석 [2015]
  • Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
  • Why Some New Products are More Successful than Others
  • Whence Consumer Loyalty?
  • What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion
    Walsh, G. [2004]
  • What drives word of mouth : A multi-disciplinary perspective
  • Value‐driven relational marketing : From products to resources and competencies
  • Understanding customer knowledge sharing in web-based discussion boards : An exploratory study
    Lee, M. K. [2006]
  • Types and amount of word-of-mouth communications about retailers
  • Tools and techniques for creative design
  • The use of visual mental imagery in new product design
    Dahl, D. W. [1999]
  • The role of perceived product quality and overall satisfaction on purchase intentions
  • The relative incidence of positive and negative word of mouth : A multi-category study
    East, R. [2007]
  • The normative social influence on eco-friendly consumer behavior : The moderating effect of environmental marketing claims
    Kim, H. [2012]
  • The nature of customer value : An axiology of services in the consumption experience
  • The interrelationship between customer and consumer value
  • The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions
    Ryu, K. [2012]
  • The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce
    Lee, T. [2005]
  • The impact of a mega event on visitors’ attitude toward hosting destination : Using trust transfer theory
    Lee, Y. K. [2014]
  • The Power of Trust in the Relationship between Online Shopping Experience and Perceived Shopping Value
    유철우 [2012]
  • The Impact of Technology on the Quality-value-loyalty Chain : A Research Agenda
  • The Effects of Information Overload on Consumers’ Subjective State towards Buying Decision in the Internet Shopping Environment
    Chen, Y. C. [2009]
  • The Effect of Word of Mouth on Sales : Online Book Reviews
  • Templates of original innovation : Projecting original incremental innovations from intrinsic information
  • Social influence model and electronic word of mouth : PC versus mobile internet
    Okazaki, S. [2009]
  • Segmenting the Internet
  • Satisfaction is nice, but value drives loyalty
    Neal, W. D. [1999]
  • Quantifying the ripple : Word-of-mouth and advertising effectiveness
  • Product/Consumption-Based Affective Responses and Postpurchase Processes
  • Post-purchase product satisfaction : Incorporating the effects of involvement and time
  • Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants
    Ha, J. [2010]
  • Perceived value, satisfaction, and loyalty of TV travel product shopping : Involvement as a moderator
    Chen, C. F. [2008]
  • Perceived quality in consumer decision making : An integrated theoretical perspective
  • Non-functional motives for online shoppers : Why we click
  • New perspectives on m-commerce research
    Okazaki, S. [2005]
  • Modeling social interactions: Identification, empirical methods and policy implications
  • Measuring the impact of positive and negative word of mouth on brand purchase probability
    East, R. [2008]
  • Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
    Voss, K. E. [2003]
  • Marketing in hypermedia computer-mediated environments: Conceptual foundations
  • Introduction to the special issue : Mobile commerce applications
  • Information and Consumer Behavior
    Nelson, P. [1970]
  • Information Systems Success: The Quest for the Dependent Variable
  • How Word of Mouth Advertising Works
    Dichter E. [1966]
  • Hedonic Consumption: Emerging Concepts, Methods and Propositions
  • Factors affecting the use of information in the evaluation of marketing communications productivity
    Low, G. S. [2001]
  • Examining the relationships among electronic word of mouth, perceived value and risk, and consumer purchase intention
    Hsu, C. Y. [2017]
  • Evaluating the potential of interactive media through a new lens : Search versus experience goods
  • Environmental scanning by CEOs in two Canadian industries
    Auster, E. [1993]
  • Employee performance cues in a hotel service environment : Influence on perceived service quality, value, and Word-of-mouth intentions
  • Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?
  • Electronic meal experience : A content analysis of online restaurant comments
  • Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea
    Park, C. [2004]
  • Effects of word-of-mouth and product-attribute information on persuasion : An accessibility-diagnosticity perspective
    Herr, P. M. [1991]
  • Effects of organizational structure of marketing planning on credibility and utilization of plan output
    John, G. [1984]
  • Driving consumer acceptance of mobile marketing:A theoretical framework and empirical study
  • Defining virtual reality : Dimensions determining telepresence
    Steuer, J. [1992]
  • Consumer trust, value, and loyalty in relational exchanges
  • Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence
  • Consumer Perceived Value : The Development of a Multiple Item Scale
  • Consumer Choice Between Hedonic and Utilitarian Goods
    Dhar, R. [2000]
  • Consumer Behavior
  • Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments
  • An Attributional Theory of Achievement Motivation and Emotion
    Weiner, B. [1985]
  • A model of marketing knowledge use within firms
    Menon, A. [1992]
  • A latent class segmentation analysis of e-shoppers
  • A conceptual framework of export marketing information use : Key issues and research propositions
  • A Trust-Based Consumer Decision-Making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents
    Kim, D. J. [2008]