연구동향 분석

워드 클라우드 기법을 이용한 최근 소비자학 연구 트렌드 분석

이은영 주경희 이두희 2019년

논문상세정보
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' 워드 클라우드 기법을 이용한 최근 소비자학 연구 트렌드 분석' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • consumption culture
  • consumption trend
  • quantitative analysis
  • 단어구름
  • 소비 트렌드
  • 워드 클라우드
  • 정량분석
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 워드 클라우드 기법을 이용한 최근 소비자학 연구 트렌드 분석' 의 참고문헌

  • 토픽모델링과 의미연결망 분석을 통한 예술경영 연구동향 분석
    황서이 [2018]
  • 키워드 분석을 통해서 본 한국의 디아스포라 연구 동향
    서봉언 [2014]
  • 우리나라 소비문화와 소비트렌드 연구의 동향과 전망
    김경자 [2010]
  • 언어네트워크분석을 통한 국내 예술경영 연구동향 분석
    박양우 [2017]
  • 소비트렌드 예측의 이론과 방법
    서정희 [2005]
  • 소비자트렌드와 시장
    허경옥 [2006]
  • We love to hate them! Social media-based anti-brand communities in professional football
    Popp [2016]
  • Understanding relationship marketing and loyalty program effectiveness in global markets
    Beck, J. T. [2015]
  • Understanding Interactive Online Advertising : Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
  • To free, or not to free: The implications of offering free versions for the performance of paid mobile apps
    Arora, S. [2017]
  • The Impact of Social Media Influencers on Consumer Engagement with Luxury Brands
    Lu, Q. [2017]
  • The Impact of Social Media Influencers on Consumer Engagement with Luxury Brands
    Lu, Qiang [2017]
  • The Construction of Online Shopping Experience : A Repertory Grid Approach
    Kawaf, F. [2017]
  • Social presence and customer brand engagement on Facebook brand pages
  • Social media and relationship development : The effect of valence and intimacy of posts
  • Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps
  • Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
  • Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity
    Lee, J. [2016]
  • Online Relationship Formation
  • Online Media Advertising Effectiveness: Evidence from a Large-scale Multi-country Field Study
    Bart, Yakov [2017]
  • Mobile App Stickiness: The Effect of App Drop on Shopper Behavior
  • Like, comment, and share on Facebook: How each behavior differs from the other
  • Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies
  • Intercultural Online Communication of International Companies in High-Context and Low-Context Cultures
  • In Pursuit of Good Karma : When Charitable Appeals to Do Right Go Wrong
    Kulow, K. [2016]
  • How Self-Control Shapes the Meaning of Choice
    Sela, A. [2017]
  • How Celebrity Endorsement Effects Differ by Channel
  • Harvesting Brand Information from Social Tags
    Nam, H. [2017]
  • Going Mobile; The Effect of Mobile App Adoption on Customers’ Multichannel Shopping Behavior
  • Gen Y Customer Loyalty in Online Shopping : An Integrated Model of Trust, User Experience and Branding
  • Expressing emotions in blogs: The role of textual paralinguistic cues in online venting and social sharing posts
  • Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
  • Does location congruence matter? A field study on the effects of location-based advertising on perceived AD intrusiveness, relevance & value
  • Customer–brand engagement and Facebook fan-page"Like"-intention
  • Customer Lifetime Value Dynamics for Multichannel Customers
    Jiao, Wenyu [2017]
  • Control Deprivation Motivates Acquisition of Utilitarian Products
    Chen, C. Y. [2016]
  • Consumers(and Consumer Researchers)Need Conscious Thinking in Addition to Unconscious Processes : A Call for Integrative Models, A Commentary on Williams and Poehlman
  • Consumers
  • Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
  • Conceptualizing Consciousness in Consumer Research
  • Co-creating service recovery after service failure: The role of brand equity
    Hazée, S. [2017]
  • Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the USA
  • An application of brand personality to advergames: The effect of company attributes on advergame personality
    Lee, Heejun [2017]
  • Advertising to businesses : Does creativity matter?